Bannerlink Tier 2 Auto Solution

Bannerlink - Tier 2 Solution Bannerlink Carousel ‣ Display inventory for all participating dealers in single ad unit ‣ Vehicle video for each listing ‣ Inventory updated daily ‣ Geo-targeted listing inventory based on Zip Code ‣ Filter data by New/Used, Make, Model ‣ Optional In-Banner Video Optional In-Banner Video ‣ Dynamic messaging ‣ Reporting platform measures Key Performance Indicators (KPIs) including: impressions, total engagement time, interaction rate, most clicked Model, most clicked Year/Make/Model from inventory, CTR. Any interaction within the banner is tracked and reported

Bannerlink Tier 2 Auto Execution Campaign Execution Data Acquisition – Liquidus will manage the procurement and refresh of data for all participating dealers. Liquidus is partnered with a data aggregator who has direct relationships with the dealer’s third party data providers; which allows us access to 98% of the auto data in the country. Our technology allows us to import dealer inventory in much that same way that their data is syndicated to places like Cars.com or AutoTrader. Technically, we are pulling the data directly from the dealer…through their third party provider (like Dealer.com, eCarList or Dealer Specialties). To get started, simply provide a list of all participating dealers with their address and phone number (typically an excel spreadsheet). Liquidus will confirm access to dealer data on your behalf. In the event that we do not have access to a dealer’s data, we will request that the agency provide the name of the dealer’s third party data provider. Liquidus will contact the provider and secure data. All data is refreshed on a daily basis so that when there is a change at the dealership, that change is reflected in the banner ad within 24-hours. Data can be filtered by New/Pre-Owned inventory, as well as by specific Make or Model.

Campaign Execution Creative Assets can be provided by the Agency Optional creative overlay peel back or Header Graphics Cover Display – 300x250px Formats: SWF/JPG Header Graphic – 300x70px and 470x45px Format: JPG Association or OEM Logo: 87x35 pixels JPG or PNG Dealer logos: 87x35 pixels JPG or PNG No limit or schedule required for creative asset changes Optional In Banner Video 4:3 ratio; MP4 format Cover Display Header Graphic – expanded and Optional IBV Association or OEM Logo Dealer Logo Click for Specs Bannerlink Tier 2 Auto Execution

Bannerlink Carousel Dynamic Messaging ‣ based on location (Zip Code) ‣ based on Model ‣ based on inventory levels

Bannerlink Carousel Dynamic Messaging ‣ Display inventory based on messaging

Tier 2 Carousel - Success Stories Texas Ford DealersHouston Cadillac DealersHouston Honda Dealers

Bannerlink - Tier 2 Solution Bannerlink Build & Price ‣ Build Data Integration ‣ Geo-targeted inventory ‣ Dynamic messaging capability ‣ Dynamic Incentive Integration ‣ Reporting measures all user interactions within ad unit: Models selected, number of builds completed, vehicles viewed, contact dealer ‣ Hits on All Major KPIs - Low Funnel Activity ✓ Build & Price ✓ Search Inventory ✓ Find a Dealer ‣ Optional In-Banner Video

Bannerlink – Tier 2 Solution Compare & Conquest ‣ Dynamic Compare Data Integration ‣ Dynamic Incentive Integration ‣ Hits on Major KPIs - Low Funnel Activity ✓ Build & Price ✓ Search Inventory ✓ Find a Dealer

Bannerlink Reporting ▶ Comprehensive performance reporting tracks: Impressions served Interactions Clicks Video play time Time spent, etc… ▶ In-depth metrics with Tier 2 Carousel Most clicked Model Most clicked Year, Make, Model ▶ Average interaction rates for Bannerlink campaigns are up to 5x higher than other rich media ads

Key Value Proposition ‣ Bannerlink outperforms other Rich Media ad units in consumer engagement ‣ Typical expandable Rich Media ad unit – 3.72%* interaction rate ‣ Carousel Tier 2 Bannerlink average interaction rate 18.8% ‣ Carousel Bannerlink allows the advertiser to display inventory for multiple dealers’ in a single banner, in-page ‣ Providing dealer level inventory within the ad unit generates low-funnel activity and high level of engagement with brand and specific vehicles. ‣ Bannerlink provides a more qualified customer post click