SPORTS BUSINESS PLAN by Aleksandar Beljić. PRODUCT DESCRIPTION Sports activities for children: -football -athletics -aerobics.

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Presentation transcript:

SPORTS BUSINESS PLAN by Aleksandar Beljić

PRODUCT DESCRIPTION Sports activities for children: -football -athletics -aerobics

MARKETS The territory of Valjevo city Competitors: Mini Maxi league, Regional league

TARGET CUSTOMERS Children from 3 to 10 years of age

PRICE Payment terms:  payment in installments -first year : 20 € monthly -second year : 15 € monthly -all other years : 10 € monthly

COMPETITORS: Football clubs: Buducnost, Krusik, Radnički Athletic club: AK Metalac Valjevo Fitness center: “Mr BIG” Valjevo

MAIN SELLING POINTS - best coaches - high quality facilities and equipment

PROMOTION - TV commercials - newspaper adverts - website promotion - promotional classes in schools - promotion in Ana’s Kindergarten

START-UP COSTS - equipment: 1000 € per year - facilities: 500 € per month - employ one coach: 350 € per month - promotional material: 300 € per month - registration

FINANCING - Grant from National Employment Centre Valjevo - Bank loan (2 year grace period)

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