1. Retail Store Project

2. Store Location
Address your store will be located and information about the location
Physical Address
Shopping Center
Size of store
Rent/Lease information
Information about the surrounding area
How many people in your target market live in the surrounding area
What competitors are close to your location
What other businesses are close to your location
Why you think your store will be successful in this location

3. Financing How will you get the money to open your store
Name and information of bank
Interest rate
How much money will you need
Give close to an exact number
What expenses will that money cover
Break down each thing the money will pay for
Rent
Utilities
Salaries
Merchandise
Etc
How will you pay that money back
How long will it take
How much will you pay back

4. Merchandise What type of merchandise are you going to sell
What different segments of merchandise will you carry
What brands of merchandise will you have
What sizes will you offer
How much of each product will you keep in stock
Where will you order the merchandise from

5. Target Market
Describe your ideal customer - if you have more than one you need to do this for each target market!
Demographics: Age, income, gender, ethnic background, occupation, education, marital status, children, etc.
Geographics: Where they live and like to travel and shop
Psychographics: Buying habits, trends, interests, lifestyle

6. Store Layout
How will you layout your store and why did you make the decisions you made
What fixtures/furniture will you use throughout your store
What type of lighting
Describe your dressing rooms
Describe your cash wrap area

7. Store Promotion
Describe what your store will look like from the outside
What will your window and in-store displays look like
How will you promote your store
Advertising: paid forms of promotion such as commercials, print ads, flyers, etc
Public Relations: unpaid forms of promotion such as an article in the newspaper or on the TV news. Things that get people talking about your store!
Sales Promotions: activities to increase sales such as coupons, in-store events, sales, giveaways, etc…

8. Visual Full size poster board Should display Name of your store
Pictures of
The front of your store
The layout of your store
Merchandise in each category
Examples of advertisements and sales promotions