1. 4 P’s of Marketing

2. 4 P’s of Marketing Product – what you are selling
Price – how much you are charging
Place – where it is being sold, how it will get from manufacturer to consumer
Promotion – Inform, Persuade, or Remind customers about your product

3. 4 P’s of Marketing

4. 4 P’s of Marketing

5. Public Relations (5th P)
Sport marketing includes the 4 (or 5) P’s that relate to the target consumers’ behavior:
Product
Price
Promotion
Place
Public Relations (5th P)

6. Sport marketing has developed into 2 major parts:
1) The marketing of sport products and services directly to consumers of sport
2) The marketing of other consumers and industrial
products or services through the use of sport:

7. “YOU DO” Illustrate the use of the marketing mix
(4 P's-Price, Promotion, Place, Product)
in sports and entertainment marketing
Illustrate the 4’s as the example above does.
Explain the importance of each of the 4’s as it relates to your example.