1. BUSINESS PLAN STRAWBERRY SHOES by Jagoda BUSINESS PLAN STRAWBERRY SHOES by Jagoda WALK WITH US INTO THE FUTURE

2. PRODUCT DESCRIPTION  Fashionable ladies shoes  Wide variety of colors and styles  High quality materials used in the manufacture

3. MARKETS  Serbia  Ex-Yugoslav Republics  Europe

4. TARGET CUSTOMERS  Women of all ages, especially women who are shoe-obsessed  For all types of women, especially for business women where shoes will highlight their business nature

5. MAIN SELLING POINTS  We will work only with natural materials  We will offer ladies formal, glamour and evening shoes  Our shoes will be unique

6. PRICE  The price of shoes will be different from one model to another  The price will also be suitable for middle class women  Tendencies to reduce prices during the next two years as business is growing

7. PROMOTION  Website  Brochures  Leaflets  Advertising on national TV

8. COMPETITORS  In Serbia, there is a very small number of shoe competitors who offer the option of buying online  BATA from Italy  ALDO from China

9. START-UP COSTS  small plant  equipment  staff (for the beginning there will be 5 employees)  promotion  registration

10. FINANCING  The start-up costs for Strawberry shoes will be 5,000 eur minimum to 10,000 eur maximum  I am planning to get a loan from a bank

11.  - This Business plan is for education purposes only and all the pictures and company names have been used with no commercial intent or benefit.  - The pictures have been taken from the web sites of the following producers: Funtasma by Pleaser Women's Contessa-58 Platform Mary Jane Jessica Simpson Pegeen Vince Camuto : Lottie Maryjane - Scarlet Vince Camuto : Freddy Heel - Honey Pleaser ANCHOR 22 Blue Wht Pat Pleaser ROSA 02 B. Pink Satin Pleaser BELLE 316 Pleaser ROSA 01 Red Satin