"From Gutenberg to Google to Beyond" Peter Horan Chief Executive Officer IAC Media & Advertising

Gutenberg to 2001 Content, presentation and delivery tightly bound One-to-many publishing Navigation by brand Publisher in control

Age of Intent-Driven Media Consumers on a mission “Search-Find-Obtain”* Expect comprehensive solutions that tightly integrate content, commerce and community Brand aids the process but it will not drive the process *Mary Meeker, Morgan Stanley

Cornerstones of a 21 st Century Strategy Relevance – The specific ALWAYS drives out the general Resonance – Expertise is relative not absolute – Readers shop for authorities that see the world the way that they do Actionability – Value is created through packaging and presentation not just content creation

Today’s Top Domains

Takeaways Consumers want to: – Express themselves – Share – Be part of communities – Get more done faster They also – Don’t place media brands on a pedestal – Are really good at ignoring ads

Tearing Down Walls

News+Maps+UGC

Shopping+Content+UGC

Ads+Shopping+Community

Reviews+Commerce+Mobile

Zwinktopia Update Social Networking+Ads+PR

UGC+Ads+Community “7 Days”“Ask Someone Who Owns One” “Swap Your Ride”

And What About Facebook?

The Atomization of Information Media and advertising will be about managing atoms of information bound by reader interest Interest

"From Gutenberg to Google to Beyond" Peter Horan Chief Executive Officer IAC Media & Advertising