ADS ARE ALL AROUND US!

AD IT UP... Each day you are exposed to over 300 advertisements! How do you remember all those slogans and trademarks??

Nostalgia(Great Outdoors) Bandwagon Transfer/ Fantasy(Rich & Famous) Humor Sense Appeal Statistics Testimonial Fun and Friendship Sex Appeal/ Romance

NOSTALGIA Uses plain folks, it takes people back to the good old days and focuses on reliability.

BANDWAGON Convinces you that everyone is buying this product.

TRANSFER/FANTASY Using superheroes, beautiful people, and super athletes to sell products. Also known as snob appeal.

HUMOR People will remember products because it makes them laugh and purchase the product because of positive association.

TESTIMONIAL Important or well known people testify that they use the products and so should you.

STATISTICS Impressive facts and stats draw people in, even if they have little or no meaning.

SENSE APPEAL This includes sounds or pictures that appeal to your senses or emotions.

FUN & FRIENDSHIP These ads convey that using this product will increase your popularity and happiness.

ROMANCE/SEX APPEAL Show romantic situations use “sexy” models.

FOOD PREPARATION Why does that burger look so good?

WHAT ADVERTISING TECHNIQUES APPEAL TO YOU??

MAKE A "TIMELINE." ARTIFICIAL TIMELINES ARE A MAINSTAY OF THE HARD SELL. THE SALES PERSON OR THE CAMPAIGN CREATES A SENSE OF URGENCY (EX: THIS IS THE LAST ITEM IN STOCK! CALL TODAY!) TO TRY TO GET IMMEDIATE SALES. Hard Sell Techniques

HARD SELL TECHNIQUES Introduce a "limited offer." Creating limitations other than time help make a consumer think they are getting a "special opportunity", but that is not always the case.

HARD SELL TECHNIQUES Price manipulation. "We'll give you this product, a value for ONLY Free add-ins. "If you order now we will throw in an extra snuggie for FREE." 2 for the price of 1. In most cases items are marked up from original price.

PUFFERY When advertisements make products look spectacular. Often times the product does work…just not as well as seen on TV.