1. Types of Propaganda used in advertising

2. Bandwagon
These ads/commercials tell consumers …..Everyone’s doing it so you should too!

3. EGO TRIPPING
In these ads or commercials, the message is, if you buy this product , it will make you more… (beautiful, popular, exciting)
Cosmetics and cars

4. Generalizations These ads/commercials often use comparison statements
Like 4 out of 5 agree
Medicine companies and toothpaste commercials
Use general language
We’re the best

5. Glittering Generalities
Use language and visual images that draw the viewers attention
These use bright colors and splash words on the screen

6. Name Calling
Negative ads that try to put down a person or product in order to make the advertisers product look better.

7. Name dropping
These ads/commercials use a famous person to pitch the product

8. Emotional Appeal
These ads/commercials appeal to your emotions. If they can make you feel, then maybe the product name will stick in your mind.
If you feel like laughing or crying then this method is working on you.

9. Slogans
These fit easily into jingles or songs created to sell a product

10. Plain Folk
These ads/commercials utilize an ordinary person (however they are usually actors) to pitch the product