1. Advertising

2. Brand Advertising Causes you to remember a particular brand name
Is often used to introduce new products or to reinforce consumer loyalty.
Jingles and slogans are an effective type of brand advertising.

3. Informative Advertising
Designed to influence you to buy a product by educating you about the producers benefits.
Provides information that helps you understand the product.
The purpose of any advertisement is to sway you to buy their product.

4. Comparative Advertising
Tries to win your favor by comparing its product’s qualities.
Comparative ads will always be slanted in favor of the advertised product.
Comparative ads also tell you the useful information.

5. Defensive Advertising
Businesses often use defensive advertising to respond to claims made by other companies.
Does not provide a balanced picture of a product.

6. Persuasive Advertising
Persuasive advertising is designed to appeal to y our emotions to influence you to buy.
The ads try to convince you that owning the product will make you happier and more satisfied.
Often portray attractive people who appear happy or popular.

7. Look at page 31. What type of advertising is being used?
Informative. Why?

8. Look at the ad on page 32. What type of advertising is being used?
Comparative. Why?

9. Look at the ad on page 34. What type of advertising is being used?
Persuasive. Why?

10. Which ad on page 35 uses Puffery?

11. On a blank sheet of paper, chose a product and one of the advertising techniques and design an ad to sell that product. Title the ad with the form of advertising used.