2. Plain folks, back to nature, just the way Grandma used to make it, back in the good old days NOSTALGIA

4. Nostalgia  Orville Redenbacher Commercials  http://www.youtube.com/watch?v=pbb7jnCrk00 http://www.youtube.com/watch?v=pbb7jnCrk00

5. Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out! BANDWAGON

7.  http://www.youtube.com/watch?v=VQ3d 3KigPQM http://www.youtube.com/watch?v=VQ3d 3KigPQM

8. Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item. TRANSFER/FANTASY

10. People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it. HUMOR

12. Humor  Doritos Commercial  http://www.youtube.com/watch?v=wIA28nWP2v I http://www.youtube.com/watch?v=wIA28nWP2v I  Evian Water Babies Commercial (humor/transfer)  http://www.youtube.com/watch?v=XQcVllWpwG s http://www.youtube.com/watch?v=XQcVllWpwG s

13. Sounds or pictures that appeal to the senses are featured. SENSE APPEAL

16. Sense Appeal  Fancy Feast (also has emotional appeals)  http://www.youtube.com/watch?v=RhbyM6ZUN 8k http://www.youtube.com/watch?v=RhbyM6ZUN 8k

17. People tend to be impressed with “facts” and statistics even if they have little or no meaning. STATISTICS

19. Statistics  Coca-Cola Ad  http://www.youtube.com/watch?v=6ZBGnkrIrlM http://www.youtube.com/watch?v=6ZBGnkrIrlM

20. Important or well-known people testify that they use the product and so should you. TESTIMONIAL

23. Testimonial  GameFly (Common People)  http://www.youtube.com/watch?v=Ths8pGZfhVs http://www.youtube.com/watch?v=Ths8pGZfhVs  Footlocker Ad (Celebrities)  http://www.youtube.com/watch?v=gq_EZjhHaD Y http://www.youtube.com/watch?v=gq_EZjhHaD Y  Proactiv (Celebrities & Common People)  http://www.youtube.com/watch?v=56IJ8VnM0- s http://www.youtube.com/watch?v=56IJ8VnM0- s