1. Advertising

2. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company? What were they selling? What made them memorable?

3. “Beautiful People” Companies spend millions trying to convince you that their product will make you popular and beautiful http://www.youtube.com/watch?v=Ipvkl 91QvvMhttp://www.youtube.com/watch?v=Ipvkl 91QvvM http://www.youtube.com/watch?v=ZMt6 TFO0zn4http://www.youtube.com/watch?v=ZMt6 TFO0zn4

4. Bandwagon These ads try to get consumers to buy a product because everyone else it. RedBull - the side of the can carries a health advisory against drinking too much. For some people it is a challenge. http://www.youtube.com/watch?v=ehaln 2nFCvchttp://www.youtube.com/watch?v=ehaln 2nFCvc

5. Celebrity Testimonials Advertising executives hope that you want to by like famous people and will buy the products the celebrities endorse. http://www.youtube.com/watch?v=6oTM osZ76b8http://www.youtube.com/watch?v=6oTM osZ76b8 http://www.youtube.com/watch?v=N6Sff LLoS_Mhttp://www.youtube.com/watch?v=N6Sff LLoS_M

6. Emotional Appeal Advertisements may want you to think that a product will make you feel happier, more confident, or more loved. http://www.youtube.com/watch?v=BpOv zGiheOMhttp://www.youtube.com/watch?v=BpOv zGiheOM http://www.youtube.com/watch?v=Y8fY eWw1gaghttp://www.youtube.com/watch?v=Y8fY eWw1gag

7. Catchiness Factor Lots of jingles and slogans work because they are catchy. Easy to remember tune. http://www.youtube.com/watch?v=cN9O KXtzHtEhttp://www.youtube.com/watch?v=cN9O KXtzHtE http://www.youtube.com/watch?v=0eN9 KP6lOZshttp://www.youtube.com/watch?v=0eN9 KP6lOZs

8. Gotta Have It Now Not only to marketers what you to buy their products, but they also try to convince you that you have to have it now. http://www.youtube.com/watch?v=hsEU BLIJvmEhttp://www.youtube.com/watch?v=hsEU BLIJvmE

9. Being Smart What is the ad really about? What is the product being sold? Need or a want? Why do I need/want it? Is is a good reason? Can I afford it? What is the opportunity cost?

10. Activity Get into groups of 4-5 Your group needs to choose a product that you would like to advertise. Create some type of skit, like it was a TV commercial. Create a poster as if it were a magazine advertisement.