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Advertising Strategies. Band Wagon Everyone is buying the item and so should you.

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Presentation on theme: "Advertising Strategies. Band Wagon Everyone is buying the item and so should you."— Presentation transcript:

1 Advertising Strategies

2 Band Wagon Everyone is buying the item and so should you.

3 What is the product being advertised? We try harder.

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5 Bias Leave out part of the truth about a product

6 What product is being advertised? Think different

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8 Cartoon Character A made up character promotes the product

9 Can you name the product that is sold?

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11 Emotions Use of base emotions to sell a product

12 How do you feel?

13 Excitement Your life will be exciting if you have this product

14 What is the product being advertised? Designed for living, engineered to last!

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16 Facts and Figures Use of all reliable information to sell the product

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19 Can you name the Product? Never, never, never stop moving

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21 Family Fun Your family members will be closer and happier if you buy this product

22 What product is being sold?

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24 Gimmicks You will receive a free item when purchasing this product

25 Glimmering Generalities To stretch the truth- new and improved

26 What company is being represented by this ad? Fair and square

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28 Name Calling The product discredits another similar product

29 What company is the ad for?

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31 Repitition Repeat of name or picture of the product throughout the advertisement

32 Scale Shown larger or smaller than actual size

33 Sounds Good Sound effects, jingles, songs, music

34 Which company does this slogan represent? Think outside the bun

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36 Which company does the slogan represent? Better Ingredients, better pizza

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38 Testimonial Famous person promotes a product

39 Which company does this famous person represent?

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45 Transfer Everyone will get the same results as what is seen on the commerical

46 Which company do these people represent?

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