360 Publishing, Social Media, and Repurposing Content Presented by: Brad Babbitt, CMC Member Amy Davis, CMC Member Alicia Hickok, CMC Cochair
Traditional Publishing Model Brand derived from flagship product Predominantly print One audience type, single point of consumption
Intermediate Model Brand experience through print, web, Written material transferred directly from print to web Two audience types (some overlap), two points of consumption
360 Publishing Model Brand amplification through multichannel publishing Platform-specific content (original, repurposed, revised) Multiple audiences (some overlap), many consumption points
360 Strategy Focus on channels that are relevant to your audience(s) Apply your brand, content to each platform in appropriate ways Develop/optimize content for each channel Drive consumers across channels Set reasonable, measurable goals and apply tactics Brand carefully to improve awareness
An idea starts as a newsletter article…
…turns into a Facebook post…
…and then a tweet.
An article can also become a Sound Advice podcast or a Roundtable.
Different Uses for Social Media LinkedIn: – Building a community – Conversation-starting resource – Professional outlet Facebook: – Fun and engaging – Games Twitter: — Breaking news — Important events from live meetings
Good Examples of Social Media Posts
Questions?