Types of advertising media

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Presentation transcript:

Types of advertising media Chapter = 10 Types of advertising media

Wells Burnett says “Media refers to the channels of commun ication that carry the message gfrom advertiser to audiee to tage from advertiser to audie

Types of advertising media Print media Broadcast media Outdoor or mural advertising Direct mail advertising Internet advertising Other types of advertising

Print Media Newspapers Magazines and Journals

Broadcast Media Television Radio

Outdoor or mural advertising media Neon signboard Posters Vehicles Sky advertising Stickers Sandwichmen Banners Wall printing Mobile bill boards Ambient advertising

Direct mail advertising media Pamphlets Circulars Catalogues Booklets and Brochures Business reply cards Personal letters Company magazines Annual reports

Internet advertising World wide Web page Banner ads Pop ups E-mail Skyscrapers Business to Business network Portals

Other types of advertising media Film advertising Point of Purchase advertising Promotional advertising Entertainment advertising Tele advertising Mobile phone advertising Video advertising Yellow pages advertising

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