1. Chapter 10 Broadcast and Interactive Online Media
Broadcast not bounded by space, but by time
Involves more than visuals
Interactive Online media can incorporate print with sound and motion
Can be transmitted anywhere
More involving

2. Structure of the Television Industry
Networks and Affiliates
Public television
Cable and subscription television
Local television
Television syndication
Interactive television
Changes in broadcast television

3. Television Advertising & Audience
Forms of television advertising
Sponsorships
Participations
Spot announcements
Buy upfront, scatter or opportunistic
Measuring the television audience
Nielsen indexes
People meters
ClusterPLUS

4. Advantages and Disadvantages of Television
Influential
Cost efficiency
Impact
Expense
Clutter
Selectivity
Inflexibility

5. Structure of the Radio Industry
AM / FM
LPFM
Public radio
Web radio
Satellite radio

6. Radio Advertising & Audience
Network radio
Syndicated radio
Network or spot radio advertising
Measuring the radio audience
Arbitron
RADAR
Timing is important

7. Advantages and Disadvantages of Radio
Target audiences
Flexibility
Affordability
Mental imagery
High level of acceptance
Listener inattentiveness
Lack of visuals
Clutter
Scheduling and buying difficulties
Lack of control

8. Types of Internet advertising
Internet Media
Types of Internet advertising
World Wide Web home page
Banners
Button ads
Skyscrapers
Sponsorships
Minisites, pop-ups, and superstitials
B2B Networks

9. Internet Advertising Effectiveness
Measuring online advertising effectiveness
Ad views
Impressions
Click-through
Click-through rate
Charging for online advertising
Hits
Cost per click
Cost per lead/sale
Tracking with cookies
Buying time/space on the Internet

10. Advantages and Disadvantages of Internet Advertising
Customizing messages
Merging databases
Affordability
Rich media
Difficulty producing effective ads
Difficulty measuring effectiveness
Clutter and Negativity