BP Amoco Professor C. Randall Powell Senior Management Recommendations Fall 2000 Tamara L. Roesel Mikko A. H. Komi

What we do

Top Management Team  VP Finance  VP of Operations  VP of Sales and Marketing  VP of Human Resources Management  VP of Information Systems

VP of Finance  Reports directly to the board –Business financial integration –Planning and growth –Responsible for financial accounting, finance, strategic operations, financial reporting, budgeting, & forecasting –Implement strategies to improve profitability –Responsible for legal issues

VP of Finance - Job Specification  Manufacturing Background –Minimum of 8 to 10+ years experience –Strengths in cost accounting, banking, and PR –Budget, auditing, and tax experience –Change management oriented –Familiar with Finnish and Baltic legal financial systems –MBA / MSc in finance required

VP of Operations  Responsible for Finnish / Baltic operations –Achieve short and long-term strategic goals –Support and development of expansion across Finland and the Baltic region –Oversee logistics, production, materials, distribution, price optimization, quality, and efficiency –Responsible for flow of organization –Performance review of senior executives –Works closesly with other BP Amoco units

VP of Ops. - Job Specification  Must have Service Background –Minimum 6 to 8+ years experience –Excellent operational management, leadership, analytical, communication & presentation skills –Experience with Baltic and Russian markets –Assertive, flexible, & hard working –Financial modelling and quantitative analysis –MBA highly desirable

VP of Sales and Marketing  Responsible for BP promotion –Responsible for developing strategies to acquire new business in Baltic region and PR –Define strategic product marketing plan, execute –Responsible for marketing representatives –Develop short and long-term growth strategies –Brand management and imaging –Customer retention and competitive analysis –Provide franchise support when necessary

VP Sales/Mkt. - Job Specification  Service marketing experience –Minimum of 4+ years experience in senior sales management position –Experience with channel marketing and familiar with Finnish and Baltic region markets and demographics –Proficient in both Finnish and English, Russian/Estonian a plus –Must be willing to travel –Strong initiative and analytical skills

VP of Human Resources  Responsible for all Baltic HRM –Ultimate responsibility for employee relations, stock plan, executive compensation, benefits administration, recruitment, training, succession planning and budgeting –Responsibilities include development and execution of strategic HR plan –Implementation and management of HR infrastructure

VP of HR - Job Specification  Must have strong HRM experience –Minimum 5 to 7+ years –Superb business mind with outstanding interpersonal, communication, presentation & leadership skills are essential –Familiar with Baltic labor laws and regulations –MBA in HRM highly desirable

VP of Informations Systems  Responsible for all IT and MIS –Internal data transmission and updates of existing hardware, software, networks, and telecommunications equipment –Corporate web publishing and reporting –Security and control issues, both internal and external

VP of IS - Job Specification  Professional training and experience –Minimun of 6 to 8+ years experience –Understanding of business process reengineering, systems integration and/or enterprise resource planning –Experience with e-business, internet, call centers, customers service, marketing channels, field service & logistics is highly desired –Knowledge of telecomnnunications, HTML, Java, LAN, WAN, ATM, and TCP/IP a must

Responsibilities  Goal setting – values and mission statement  Maintaing high level of growth  Corporate visibility and communication  Respond to the Finnish and Baltic markets  Maintain low-cost opertations  Strategic HR planning and appraisal  Long-term planning and quality branding  Build upon existing core competencies

Geographic Locations  Ultimately, there should be a head corporate office for the Baltic area and Russia, most likely candidate for location being Finland  This office would then be considered the regional office and would oversee operations for the entire region in this office  Below top management, would likely be middle management located across the region in each of the major metropolitan areas, based on need

Summary  Enlargement issues –For the region, would be negotiated by the regional executives and the head office  Job rotation –Could be handled by the regional management office in cooperation with the head office  Development –This is the ultimate responsibility of top management - how can we build the future?