Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME fb/cgcmaine --

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Presentation transcript:

Eliza Warren | Development & Communications Coordinator The Center for Grieving Children | Portland, ME fb/cgcmaine --

How do we communicate?

Why do we care? Why does social media matter? Why do we need to pay attention?

Because we have to! Things have changed and we have to embrace them and continue to tell our stories and spread our mission.

Social Media MythBusters Our constituents aren’t online Face-to-face isn’t important anymore Social media isn’t core to our work Using social media is hard Using social media is time consuming (source: The Networked Nonprofit, Kanter/Fine)

How do we join the conversation?

Listen to your audience

Oops.. That was awesome!

Creating a plan Source: /microsites/guide-to-social- media-success/ /microsites/guide-to-social- media-success/ What do you look like now? Don’t like it? Change it! Plan everything Set-up ROE (Return on Engagement) tracking systems Create guidelines

1. What are your goals? * Short term: * Tell the story of the Center * Review and revise our current online content * Long Term: * Form new relationships * Streamline communications * Fundraise

2. Evaluate your content

3. Show Who You Are

4. Make Friends

5. Post what no one else can

Track your progress

Analytics Comparison April Facebook 2.Portland Chamber of Commerce 3.Online fundraising site 4.NAGC 5.Facebook mobile 6.NBA.com 7.WCSH6.com 8.Griefhealing.com 9.Nonprofitmaine.org 10.Ehow.com April Online fundraising site 2.Constant Contact 3.Facebook 4.Livestrong.com 5.Portland Chamber of Commerce 6.Griefhealing.com 7.Ehow.com 8.Whyy.org 9.Hellogrief.org 10.NAGC

Integrating Messaging

Thank you! Sources: The Networked Nonprofit – Beth Kanter & Allison Fine Customer Service: New Rules for Social Media – Peter Shankman Who’s Telling Your Story? – Marc Pitman