1. Social Communications: What’s Next for Boomers & Beyond IFA 11 th Global Conference on Ageing May 30, 2012 Tammy Gordon - @floridagirlindc AARP - @AARP AARP.orgAARP.org  Facebook.com/AARP  Twitter.com/AARP  YouTube.com/AARP  AARP.org/mobileFacebook.com/AARPTwitter.com/AARPYouTube.com/AARPAARP.org/mobile

2. AARP Social @AARP Vision Social media guidelines 6 person team reporting to Digital Strategy – manage blog and social platforms 53 field offices manage local social Track over 100 social accounts enterprise wide, across 40 different goals #4 goal for AARP is growing our online communities Pilot programs for calls to action – join/renew, advocacy, volunteering, fundraising 2

3. Know Your Audience & Focus Your Priorities

4. AARP AARP Facebook Screen

5. AARP AARP Youtube Screen

6. AARP AARP Twitter Screen

7. AARP AARP Twitter “Spokespersons”

8. AARP 8

9. AARP Mobile iPhone content and member card app Navigate product pages Play video clips Ability to clip product pages Share by email, Twitter, Facebook Member card with barcode Join / renew Speed dial to the Member Contact Center 9 Texterity iOS and digital newsstand apps AARP partners’ print ads available in digital facsimiles of AARP Pubs with live web links. Ads and sponsors on mobile apps. AARP.org mobile landing pages Destination for mobile promotions and site traffic re-circulation http://aarp.org/mobile http://aarp.org/mobile Support for content display on feature phones. Access via Consumer Cellular phones http://m.aarp.org (Coming 2Q2011) http://m.aarp.org

10. AARP.org Tech Channel

11. AARP AARP Social Today We aren’t just broadcasting at our members, we’re listening and engaging with them daily. Staff, volunteers, 3 rd party advocates act as brand ambassadors, spokespersons. Delivering local, personalized content to members on whatever device they choose to use. We let our members know about the hot new technology and why it matters to them AND make them aware of scams, privacy issues. Members don’t seek deals & discounts, they are delivered to them directly. Members don’t need to carry hard copy of their AARP card. It’s an app on their phone. 11

12. IFA 11 th Global Conference on Ageing Tammy Gordon - @floridagirlindc AARP - @AARP AARP.orgAARP.org  Facebook.com/AARP  Twitter.com/AARP  YouTube.com/AARP  AARP.org/mobileFacebook.com/AARPTwitter.com/AARPYouTube.com/AARPAARP.org/mobile Q & A