Servicing Sellers— Technology Marketing Services

The Challenge of Identifying Sales Prospects The Tynax website provides a platform to reach a global audience of technology buyers and licensees. However, as you've probably discovered if you're involved in the out-licensing business, finding licensees for your technology is often not as simple as placing an ad or sending out an . Identifying real prospects involves rigorous market analysis and research.

Ten Steps to Technology Licensing Revenues Working with research laboratories, corporate R&D groups, universities and entrepreneurs, Tynax has developed an effective step-by-step process:

Step 1—Complete our Technology Questionnaire Scientists and engineers are not normally accustomed to writing marketing materials or advertising copy. For this reason, Tynax has developed a simple questionnaire that clients complete in order to discover the core value of the technology and identify the potential markets and applications.

Step 2—Create Listing From the questionnaire, Tynax creates a draft listing that is designed to provide the key information needed to trigger the interest of a potential licensee. The listing is posted and is featured on the Tynax website home page and several related technology topics. As well as prospects actively searching the Tynax site for technology, the listing is presented to viewers simply browsing for news—often triggering an idea to license-in rather than build new technology in-house.

Step 3—Create Narrated Slideshow Presentation It's not always convenient to fly out a team with PowerPoint and projector to present to a potential prospect. For this reason, Tynax creates a professional voice-narrated slideshow-style presentation that can be viewed by prospects online at a click of a button.

Step 4—Start to Generate Leads from the Tynax Website After viewing your listing and voice narrated presentation on the Tynax website, a prospect simply submits a request for more information. This request is ed to you as a sale lead.

Step 5—Tynax Programs its Search Engine with Search Criteria Matching your Listing Tynax researchers program the Minax search engine with keywords and sophisticated search criteria to identify technologies and projects matching your technologies. The search engine then scans and monitors news articles, technologies available for licensing, research projects, patent database, other sources 24x7.

Step 6—Tynax Creates Long Lists of Potential Sales Prospects The search process results in a list of potential licensing prospects that may be contain hundreds of technologies and developers.

Step 7—Tynax Creates Short Lists of Potential Sales Prospects After analyzing the Long List and listening to your input, Tynax delivers the most promising prospects.

Step 8—Approach Sales Prospects Tynax works with you to approach sales prospects, present your technologies and explore various potential applications and opportunities.

Step 9—Negotiate Terms with Sales Prospects This is where you negotiate the structure and terms of the technology transfer arrangement. Various alternative structures, such as licenses, outright acquisitions and spin-out corporations, could be deployed depending on the nature of the deal. Tynax has a network of resources to help.

Step 10—Complete the Transaction & Transfer Technology The legal documents and due diligence processes are completed, the transaction is closed, the technology is transferred to the licensee.

New Product and Revenue Stream You have a new source of revenue for your organization.

Tynax Technology Marketing Process 1. Complete our Technology Questionnaire 2. Create Listing 3. Create Narrated Slideshow Presentation 4. Start to Generate Leads from the Tynax Website 5. Tynax Programs its Search Engine with Search Criteria Matching your Listing 6. Tynax Creates Long Lists of Potential Sales Prospects 7. Tynax Creates Short Lists of Potential Sales Prospects 8. Approach Sales Prospects 9. Negotiate Terms with Sales Prospects 10. Complete the Transaction & Transfer Technology

Engagement Retainer—monthly Pipeline of Sales Prospects Cataloging fees Listings Hosting Customization Success incentive Typically transaction percentage

Servicing Sellers— Technology Marketing Services