1. George McKee, III Profit Engine LLC
Little Things That Can Help You Generate a Lot More Revenue
Presented on: September 20, 2017
Presenter:
George McKee, III Profit Engine LLC

2. Get More Business! 8 Tips Covering…
How to quickly & easily generate more revenue (without having to add more customers)
Inexpensive and “not-so-obvious” marketing techniques
Clever ideas for inspiring great referrals
During this session we will be focusing on how to get more business. (After all, getting paid on time only becomes an issue after you’ve earned the payment.)
Specifically…
- How to generate more revenue, without adding more customers. (Many of the solopreneurs we’ve spoken with are so busy taking care of their current customers, they don’t necessarily want to add customers, but they’d still like to generate more revenue)
- How to effectively use inexpensive, non-obvious marketing techniques
- We’ll wrap up with clever ideas you can easily use to inspire great referrals

3. Generate More Revenue (Without having to add more customers)
TIP #1
You don’t need discounts to entice customers and prospects to spend more
Don’t assume they know all you have to offer
Make it easy for them to buy more
Create urgency and a “buy-now” mentality
Key talking points:
Need to consistently reinforce marketing message and promote all services offered. Messaging won’t resonate until consumer has need for a particular service.
Evaluate your customer’s buying experience. Where are the “friction” points? How easy is it for them to reach you, request a service, pay, etc.? Can they buy from you the same way and as easily as they buy other services?
Time kills buying decisions as other priorities arise… leverage scheduling, seasonality, upcoming events/holidays to create artificial or real deadlines for placing an order.

4. Generate More Revenue (Without having to add more customers)
TIP #2:
Bundle services to create greater value
Combine complementary services
Pricing doesn’t have to be significantly less than buying ala carte
Brand with a promotional name to reinforce “value” and simplify buying process
Key talking points:
Similar approach used by Jimmy John’s and McDonald’s in promoting their “Value Meals.”
Encourages “add-on” purchases by removing the barrier of making separate buying decisions.

5. Generate More Revenue (Without having to add more customers)
TIP #3
Utilize “convenience” to enhance
value and desirability
Consider offering services at alternative locations, or during alternative times
Explore opportunities to partner with clubs and/or organizations
Key talking points:
Example: Car detailing service being offered at country club

6. Inexpensive and Not-So-Obvious Marketing Techniques
TIP #4
Never advertise your size!
Use professional looking bills (vs. hand-written notes)
Leverage technology to impress your customers
Key talking points:
Bills are great opportunities for promoting your services… You know your customers will see them, and if they include more than “just a bill,” they will be pleasantly surprised, and possibly delighted.
Make sure your bill looks professional, it reflects your level of professionalism!
Imagine if your bills included
photos and special offers!

7. Inexpensive and Not-So-Obvious Marketing Techniques
TIP #5
Your biggest competition
Isn’t other professional dog sitters
Make sure your marketing message isn’t too narrowly focused on how you’re better than other services
Be sure to position yourself as a better alternative to using a neighbor or not using a sitter
Key talking points:
Example: Intuit considers their biggest competitors to QuickBooks to be Excel and pen & paper.

8. Inexpensive and Not-So-Obvious Marketing Techniques
TIP #6
Apply simple drip marketing tactics
to maintain top-of-mind awareness
Include sign-up form with your bill that can be returned with payment to collect s, mobile #s
Send special offers, encourage sharing
Send links to online articles or your social media posts, or simply copy and send as a message
Key talking points:
Make it easy for your customers to provide you with their and mobile number. Entice them to provide it with the promise of sending special offers and useful information.
Don’t have a social media presence or a blog? No problem!
Just search the online topics you find interesting and when you find one that you think your customers and prospects will appreciate, simply copy the link, and include it in an or text with a brief message.

9. Clever Things You Can Do To Inspire Great Referrals
TIP #7
Create a fun contest
Cutest pet photo, funniest, worst or most inspiring pet story, etc.
Select winner based on votes submitted to you via or text
Encourage users to post to their social media sites to attract votes
Key talking points:
Post to your website, blog and/or social media sites.
Don’t forget to have special offers appear on same page.
Be sure to have multiple runners-up so that more people are engaged beyond just the winner.
This program will enable you to build up your list of s/mobile numbers for prospecting.

10. Clever Things You Can Do To Inspire Great Referrals
TIP #8:
Give your customers fun photos or videos to post and share via their social media accounts
While on assignment, take photos or videos of their pets and send it to them with a friendly message
When possible, be sure to position something with your logo on it so it appears in the photo or video
Key talking points:
Harness the power of your customer’s social network to generate awareness and referrals

11. Questions?