Advertising Techniques in Magazine Ads Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone.

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Presentation transcript:

Advertising Techniques in Magazine Ads

Bandwagon A ‘Bandwagon’ advertising technique appeals to the consumer’s sense of belonging. Join the crowd. Everyone is buying it/ using it/ doing it.

Testimonial A testimonial ad involves a famous person or authority claiming the product is good. Dennis Leary & Ford

Glittering Generalities makes promises by using words like “usually” or “chances are” Makes you feel positive about a product that might not deliver what you are looking for. e.g. Acne medication, diet pills

Card Stacking Facts about the product are not told Shows the best features and ignores all possible downsides e.g. Automobile ads

Plain Folks Using regular people to sell products. Like bandwagon, it makes the viewer feel like they are meant to use the product Eg. Tiger Woods and Federer with Gillette

Transfer A product is associated with certain people, places, activities An ‘Association’ advertisement promises attractiveness, adventure and/or quality. The consumer “associates” the product with a lifestyle. e.g. Pretty Women + Beer

Name Calling Name calling advertisements make their products seem better by using unpopular terms about the competition. e.g. Coke & Pepsi, Cell phone plans

Can You Identify the Techniques?

Truth in Advertising Mention one important thing about this ad. What message is being conveyed? What has not been said about the product? What image of our lifestyle is portrayed? Is it a true picture?

Truth in Advertising Mention one important thing about this ad. What message is being conveyed? What has not been said about the product? What image of our lifestyle is portrayed? Is it a true picture?

Truth in Advertising Mention one important thing about this ad. What message is being conveyed? What has not been said about the product? What image of our lifestyle is portrayed? Is it a true picture?