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Published byFay Fisher Modified over 7 years ago
Techniques of Persuasion and Propaganda U sed in Advertising
Testimonial A famous personality is used to endorse the product
Assertion An assertion is an energetic statement presented as a fact, although it is not necessarily true.
Bandwagon Bandwagon is a form of propaganda. Entices people to join the crowd or be on the winning side.
Bait and SwitchSwitch Draw in the customer in offer to sell a product which the advertiser in truth does not intend or want to sell.
Humor-Wit Customers are attracted to product by using humor. Draws the reader away from the product with humor.
Card StackingStacking The propaganda technique that means stacking the cards in favor of the product. The advertisers stress is positive qualities and ignore negative.
Glittering GeneralitiesGeneralities The glittering generalities technique uses appealing words and images to sell the product. The message this commercial it will change your life.
Statistics-Facts and Figures Figures Statistics and objective factual information is used to prove the strength of the product.
Plain FolkFolk The suggestion that the product is a practical product for ordinary people.
Diversion Diversion seems to tackle a problem or issue, but then throws in an emotional distraction.
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