1. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

2. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

3. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

4. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

5. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

6. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

7. Can you name the trees these leaves belong to? 1.Redbud2.Maple3. White Oak 4. Silver Birch5. Black Walnut6. Tulip Poplar Images from Ladd Arboretum

8. Can you name the companies the following slogans represent?

9. 1. “Just do it.”

10. 2. “I’m lovin’ it.”

11. 3. “Eat fresh.”

12. 4. “Like a good neighbor...”

13. Just do it - Nike

14. I’m lovin’ it - McDonald’s

15. Eat Fresh - Subway

16. Like a good neighbor – State Farm Insurance

17. Analyzing Mass Media Messages English 8 Spring 2012

18. Advertising: Questions to Ask an Ad Who is the target audience? What product is the advertiser selling? What are they trying to get you to do? What propaganda techniques are used and why?

19. Persuasive Techniques: Name Calling Name calling - creating a negative attitude; hinting or implying using slanted or biased language. Sometimes called Innuendo or Connotative Language.

21. Persuasive Techniques: Bandwagon Bandwagon - creates the desire to join a group satisfied with the idea or product; makes one feel left out if not with the group. “Everyone’s doing it!”

23. Persuasive Techniques: Testimonial A testimonial uses a celebrity or expert to make the advertisement’s claims seem more believable. “It worked for me!”

25. Persuasive Techniques: Appeal to Emotions An appeal to emotions draws on the audience’s feelings; their sense of loyalty, pity, fear, love of family, peace, or justice. Also called emotive language.

27. Persuasive Techniques: Appeal to Plain Folks Plain folks – using a spokesperson like the audience members with whom they can identify. “For people like you”

29. Persuasive Techniques: Glittering Generalities Glittering generalities - telling only part of the truth or making a statement that leaves out some of the facts. Uses only positive language. Also called card stacking.

31. Persuasive Techniques: Appeal to Prestige Appeal to prestige - the spokesperson makes the product seem attractive to the audience because he/she is a celebrity or appealing person the audience wants to be like- wealth, fame, etc. Also called snobbery.