Let’s begin with some… introductions?

Turner Broadcasting System, Inc. WE SHARE STORIES WITH THE WORLD. Poised to lead and succeed in an increasingly more engaged, more connected media environment.

Shared Services Organization that Provides First-in-Class Media Planning for our Networks. Planning Philosophy: Think Strategically, Stay Nimble, Constantly Evolve Our Goal: Develop Effective and Innovative Ways to Attract Audiences to the Stories Turner Creates.

What does Turner care about? We want people Tuning-In to our Stories. Key Objectives: Build Awareness & (Social) Community, Recruit New Viewers and Encourage Sampling Digital Tactics: High Reach, High Impact, Video Sampling, First to Market (or Close to It!), Custom Integrations & Editorial, Multi-Platform KPI’s & Metrics: Impressions, CTR, Interactions, Video Views

How does SocialVibe deliver? Full Service Agency Partner Scalability of display/creative flexibility of rich media Low/No Production Cost/Short time to market Reach of 100 MM U.S. with targeting KPI Flexibility Significant opt in (sampling) and lift (tune in) Full reporting and campaign analytics

35 sec 43.2% 92.0% Completion Rate Average Time Spent The Closer, Summer 2011 CTR to Site 32.0% Lift in Intent to Watch 27 sec 37.8% 95.0% Completion Rate Average Time Spent Rizzoli & Isles, Summer 2011 CTR to Site 45.0% Lift in Intent to Watch Building on a Successful Relationship Dr. Drew, Spring sec 30.3% 82.0% Completion Rate Average Time Spent CTR to Site 555,197 Total Interactions The Great Escape, Summer sec 52.6% 85.0% Completion Rate Average Time Spent CTR to Site 52.0% Lift in Intent to Watch

THE MISSION: Build Awareness and Encourage Sampling of TNT’s New Competition Reality Show OBSTACLES: Brand New Genre to the Network Market Saturation of Reality TV Shows OUR PLAN OF (Digital) ESCAPE: Engage Viewers within Casual Gaming Environments; Provide Online Sampling Opportunities

WiFi Access Music Streaming Social Gaming Play Campaign Placement

Better Results The Great Escape, Summer sec 52.6% 85.0% Completion Rate Average Time Spent CTR to Site 52.0% Lift in Intent to Watch

What’s so engaging? Our Network Multi-channel, online and mobile Reach consumers where they are most engaged - Social, Mobile, WiFi, Streaming Music Over 100 MM Monthly Uniques Our Placement Non-interruptive 100% Consumer Opt In 100% Share Of Voice Our Ad Unit Unlimited creativity Zero production cost Fast time to market

For more information, contact: Alex Van Camp | | The SocialVibe Guarantee. Run an SV-approved, run of network campaign and we will guarantee results. If campaign does not garner at least 70% completion and 45 seconds average time spent, SV will rerun the campaign at no charge. Engagement. Guaranteed.