1. 13+ 19+ 7+ 30+ 10MM DEMOGRAPHICS ENGAGEMENT CROSS VISITATION MINUTES
MONTHLY
UNIQUES
DEMOGRAPHICS
ENGAGEMENT
CROSS VISITATION
13+
19+
36%
MINUTES
TIME SPENT
PAGES
TURNED
72%
MALES
68%
COLLEGE
EDUCATED 7+
30+
24%
21%
VIDEO
VIEWS
MINUTES
WATCHING VIDEOS
54%
18-34
61%
HHI $65K+

2. THE CRAVE
ENTERTAINMENT
JUNKIE
IS WHO YOU
WANT TALKING
ABOUT
YOUR BRAND
RICH MEDIA BENCHMARKS
BRAND AWARENESS STUDIES
6.09%
Interaction Rate
96% above industry avg
30.7%
Average
Brand Lift
1.07%
149%
CTR
4x industry avg
Above the
Vizu Average
27.7%
CTR Post
Engagement
*12.3% Vizu Brand Awareness Avg
REACH %
PURCHASING BEHAVIOR
GENRES
SOCIAL BEHAVIOR
44%
42%
37%
Watch TV shows online
Horror
Frequently advise others on movies
38%
40%
34%
Attend 3D movies in theaters
Drama
First to see latest movies
37%
Attend movies on opening weekend
39%
32%
Sports
Brand name is indication of quality
36%
38%
31%
Frequently watch movies
Comic Book Film
Brand loyal
35%
Attended movies in the last 30 days
37%
30%
Science Fiction
Spender rather than a saver