Outreach Retreat 2009 UCS Website Taking Stock 2009-10 Web Stats Popular Pages Search Engine Traffic Stats and How Google Finds Us Status of Consulting.

Slides:

Advertisements

Similar presentations

Web Marketing for Dummies Written by Jan Zimmerman Reviewed by Paige Petersen.

Advertisements

Online Marketing Plan For Small Businesses By Innovative Ad Solutions Visit Our Website Visit Our Website.

PROMOTING ONLINE GUIDES: EASIER THAN YOU THINK Artur Potosyan, Armenia twitter.com/healthrights facebook.com/healthrights.

- 1 - Community building and new initiatives: Laying a successful path and how to be on target experiencing from pitfalls, successes and lessons learnt.

The Big Idea for the “Emerging Young Artists” is to do SMART marketing using digital marketing avenues. The idea is to create awareness and increase.

APC Content Syndication APC SharedVue Showcase powered by The Channel Company.

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

LinkedIn How colleges should be using LinkedIn. What is LinkedIn? Facebook for professionals Much more than an online CV A means of building relationships.

Career Networking: Utilizing LinkedIn and Other Social Media Tools Brian White, College Relations Manager, Payless ShoeSource Sara Clayton, Assistant Director,

Social Media Friend or foe?

GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.

Analyzing Website Traffic Dan Belhassen greatBIGnews.com Modern Earth Inc.

Nicole Burkhard, Nova Scotia Agriculture November 13 th, 2011 ACORN.

Web Success Metrics Keri Ungemah Strategic Design Management Office of Public Affairs.

Community Best Practices for Super Users COPYRIGHT 2014: ALL RIGHTS RESERVED OLINKS CORPORATION Perspectives of today’s talk: Start small – Employ Social.

Marketing Strategies for Your Practice Glenn Lombardi, Officite.

Early Childhood Councils Technical Assistance Framework May 2009 Wendy Watson.

U.S. Department of Agriculture eGovernment Program FSIS Web site Re-design Project Information Architecture Strategy October 8, 2003.

your library, school, community and beyond Teen Read Week ™

© 2013 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.

College of Arts and Social Sciences 2011 Postgraduate Coursework Campaign Presented by Kathleen Rolfe Manager, Marketing & Communications August 2011.

Getting There from Here: A Model to Develop Social Media and Digital Strategies to Increase Alumni Engagement with Your Alumni Website David Regan White.

EHS presentation 28 April Presentation Content Introductions Background to aNSwer Origins of project AMAS contract aNSwer:

Overview: FY12 Strategic Communications Plan Meredith Fisher Director, Administration and Communication.

The RRCP Program A Framework for Change Presented to our SPDG Partners June 2010.

R O O F S F O R L I V I N G 2 nd SEO – SEA - GA Oberursel September 30th 2009.

Marketing Plan. About the Plan Based on research Designed to answer the participation and awareness challenges today and into the future Segments are.

PHONE DK OUTDOOR ADVENTURES OUTDOOR TV NETWORK.

Integrated Marketing and Communications Workshop Part I: Web Site Structure and Development Where excellence and opportunity meet.™ Presented by: Integrated.

Developing A Social Media Strategy Around LinkedIn by Chris Raulf.

LET’S WORK TOGETHER: Integrating Social Media, Online Marketing, and Outreach ALA Annual 2012 June 25, 2012 Marshall Breeding Independent Consultant, Author,

CAIS Boarding Schools │ BRAND V: 1.0 October 13, 2011.

International Center for Agricultural Research in the Dry Areas Web strategy ICARDA2.0 :: re-design project 1.

SWAG Pilot Project Financial Aid and Scholarship Communication.

| imodules.com Planning For Success: Strategic Planning for the Web Jennifer McGee, Engagement Manager.

How Analytics Can Reveal the Success (or Failure) of Digital & Social Media Strategies Amanda McGowan.

Overview University Marketing works cooperatively throughout campus to build strong, effective and cohesive marketing strategies for UW-Stout through:

Beyond Blogs & Social Networks December 1 st, 2005 Effective Corporate Blogging Real World Success Stories Kent Lewis President Anvil Media, Inc.

Customize the research…. Make It Your Own.. Hezel Associates, LLC Research-oriented consulting company –Founded in 1987 –20 employees –Network of consultants.

Continuing the work of the Bill & Melinda Gates Foundation Presented by: Jeff Stauffer WebJunction Service Manager Date: 3 February 2005.

SEO OVERVIEW BY CONVURGENCY INC.

Best Practices for Improving International Competitiveness Managing Institutional Reputation and Putting Yourself on the Map May 17, 2014 Massachusetts.

Home Page Redesign & Navigation. Outline Current navigation menu Defined goals for revised navigation Proposed navigation menu Messages for priority audiences.

Market Your Website Brand Your Museum. Market your website Search Engine Optimization Spread the Word Social Networking Partnership Marketing.

TwoLipps Graphics and Web Design CRECH Website Redesign Emphasis on worldwide and multi-cultural public health representations Interaction encouraged by.

Case Study Social Media Marketing & Profile Management.

Attracting Prospective Graduate Students through the Web Site Analysis and Redesign of a Department Website Lori Brunner CI 603 Spring 2006.

Marketing for Small Businesses 20 Simple Tips Lance

Online Marketing Tim Rose - ZingPR. Overview  Introduction & Overview  What is online marketing?  Some do’s and don’t  Social Media – what’s the fuss.

GENOMICSGENOMICS Chronic Disease Genomics Project Assessment and Response Genomic Team Meeting January 19, 2005.

ICCA Web Site Redesign October, 2009.

EmpowHER Overview and Recommendation: For Make Today Matter November 19, 2010.

“Do YOU Make These Internet Marketing Mistakes?” Presented by: NAUSHAD ALAM Internet Marketing Executive techsonic technologies.

Communicating Science using Social Media John Cook Date: 24/11/2011.

Effectively Marketing to the New Generation of Parents Eric Downing Marketing Specialist CSD/Fulcrum Foundation

Best Digital Marketers In the City For the Global Services.

Build Community. Engage Clients. Add a ‘like’ Add a ‘like’ to Build Community and Engage Clients.

Best Strategies For Website Promotion. What is Website Promotion? Website promotion is the continuing process used by webmasters to promote and bring.

1 OCM U 1.6 Creating Content for The Web The Office of Communications and Marketing (OCM)

Welcome to Brainguru Technologies. SEM Company Brainguru Technologies is a Leading SEM Company in the sector of Noida. SEM stands for Search Engine Marketing.

Raising Funds Through Your Website November 12, 2013.

PARTNERSHIP COMMUNICATIONS STRATEGY

UNIVERSITY OF WISCONSIN-STOUT

Recruit Virtually: How to Make the Most of Online Career Fairs

Professional Digital Digital Marketing Company in Chennai

4/10/ :04 AMDoc Web India1. About Us Docwebindia is one of the best digital marketing agency in Hyderabad,India Provides digitalbest digital marketing.

Best SEO Company in India - Increase Your Website Traffic

Hire Online Reputation Management Company If you are looking for online reputation management companies in Mexico. We provide the best business reputation.

Digital Marketing Offerings

Presentation transcript:

Outreach Retreat 2009 UCS Website Taking Stock Web Stats Popular Pages Search Engine Traffic Stats and How Google Finds Us Status of Consulting Projects What’s Up for Next Year

Outreach Retreat 2009 Website Traffic Comparison

Outreach Retreat 2009 Website Traffic Jan. – May 2010

Outreach Retreat 2009 Site Visits Jan May 2010

Outreach Retreat 2009 Comparison with other sites UCS compared to peer organizations of similar size: NRDC and WRI

Outreach Retreat 2009 Top Landing Pages and Web Pages

Outreach Retreat 2009 What Drives Traffic to UCS Search engines (Google) s from UCS UCS promotion Media links to our site Outreach from program staff (getting the word out to peer organizations, personal and professional contacts) Social bookmarking and networking sites

Outreach Retreat 2009 Site Traffic – Where is it coming from?

Outreach Retreat 2009 Site Traffic – Where is it coming from?

Outreach Retreat 2009 What Search Engines Are They Using?

Outreach Retreat 2009 Web Consulting Projects We are simultaneously working on two web consulting projects: Web content strategy

Outreach Retreat 2009 Web Content Strategy Project Status Completed the internal assessment  Included info on 2008 web redesign  Background info from Communications  Interviews with staff at all levels Consultant delivered strategic foundation doc 1,300 page content audit and report (in process— expected mid-July) Content, workflow, and capacity recommendations (mid-Aug) Content writing/editing (150 pages—Sept-Oct.)

Outreach Retreat 2009 Web Marketing Project Status Completed assessment  Included info on 2008 web redesign  Background info from Communications  Interviews with staff at all levels  Also did external scan Assessment report (early July) Recommendations (end of July)

Outreach Retreat 2009 Consulting Projects—Site Goals Site Goals Emphasize the UCS science brand throughout the site. Recruit online constituents by encouraging them to take actions online and sign up for newsletters. Solicit and receive donations online. Educate target audiences on UCS key issues.

Outreach Retreat 2009 Consulting Projects—Site Audiences UCS Website Audiences (in priority order) 1. Members/Donors (prospective & current) 2. Activists (individuals & organizations) 3. Scientists and Technical Experts 4. High Value Subgroups (info seekers/disseminators)  High School and College Teachers  Policy Makers  News Media

Outreach Retreat 2009 Consulting Projects—Site Structure Website Structure?

Outreach Retreat 2009 Website Survey Results

Outreach Retreat 2009 Website Survey Results

Outreach Retreat 2009 Website Survey Results

Outreach Retreat 2009 Website Survey Results

Outreach Retreat 2009 Website Survey Results Questions?

Outreach Retreat 2009 Policy Center New section of site created at request of program staff and leadership Purpose is to have a place on the site that will have timely, relevant information that hill staffers can find that relates to current legislation Meant to be for a small, selective audience

Outreach Retreat 2009 Policy Center Stats