1. UNIVERSITY OF WISCONSIN-STOUT
UNIVERSITY MARKETING

2. UNIVERSITY MARKETING
15 Administration Building •

3. Overview of Services Marketing and UW-Stout identity brand leadership
Research, strategy, analysis, and consultation
Print, web, , digital, and social media advertising campaign design and implementation
Website content analysis, design and development
Photography and videography services in support of marketing strategies

5. UNIVERSITY OF WISCONSIN-STOUT
WEBSITE REDESIGN

6. Defining Our Audiences
External Audiences
The new Drupal 8 recruitment website, managed by University Marketing will provide timely and meaningful content to prospective students, parents, faculty and staff; alumni and donors; industry partners; community and visitors in support of recruitment, engagement, fundraising, stewardship, partnerships and advocacy.
Internal Audiences
The new StoutCloud and StoutForms intranet, managed by Learning & Information Technology will provide UW-Stout applicants and current students, faculty and staff with accurate and action specific content in support of student, faculty and staff retention.
For assistance with the website or intranet, please

7. Program Audit and Migration
University Marketing and Don Steffen in congruence with the Provost Office have conducted an audit of current program sites.
The audit included:
Quantitative Analysis
How much content is there?
What content is in what places?
How is content connected to other content?
How much traffic does the content get?
Can search engines find the content?
Qualitative Analysis
What is the content about?
Who is the content for?
What is the intended purpose?
Is the content clear, usable, and readable?
Does the content contain a compelling call to action or next step?
Is the content up to date and accurate?
Audit Results and Recommendations Summary
Available on StoutCloud Web Redesign site

8. Drupal 8 Content Strategy
The activities we undertake at UW-Stout are many and varied, so it’s important to try to be unified in the way we present the university to the outside world.
The new Create Once Publish Everywhere (COPE) content strategy will utilize the Drupal 8 database in conjunction with third party vendor databases such as Access Stout, Acalog and Master Calendar.
The single source COPE strategy will help us:
Communicate a unified message to audiences
Reinforce use of UW-Stout’s three tenets in our content
Simplify web site navigation on
Eliminate duplicate or inaccurate content
Conduct content type ROI analysis
Ensure content is up-to-date and timely
Increase the “right” traffic and conversions
Improve SEO and site wide search
Acquire relevant Google Analytics data
The content strategy is designed to deliver the right message, to the right place, at the right time, and to the right audience

9. Web Policy & Standards
UW-Stout's Web Information Policy applies to all university web content presented on a university web content management system or that includes the university domain uwstout.edu and related sub-domains.
The Web Publishing Standards resulted from consultation with university stakeholders in consideration of the preferences and needs of our diverse audiences. 
Nine sections in the Web Publishing Standards include:
Accessibility
Content Development
Editorial Style Guide
Information Architecture
Living Style Guide
Photos on the Web
Roles & Permissions
StoutStories
Taxonomy

10. QUESTIONS?
Up-to-date information can be found on the StoutCloud Web Redesign site at:
liveuwstout.sharepoint.com/ sites/2022/002
Website Redesign: please contact Gary Schuster, at or
StoutCloud:
please contact Don Steffen, at or
For Everything Else:
Thank You