1. Home Page Redesign & Navigation

2. Outline Current navigation menu Defined goals for revised navigation Proposed navigation menu Messages for priority audiences Accordion-style navigation Next steps

3. Current Website

4. Step 1: Redesigned website

5. Understand our primary target audiences Market (and increase visibility of) our research and student academic programs Examine and use website statistics to understand typical- user and most popular pages hit/used Step 2: DEFINING OUR GOALS for a revised navigation menu

6. Organize website to match user needs Promote messages specific to each audience Develop user-friendly accordion-style navigation menu Limit “depth” of website to first- and second-tier levels (to avoid “lost” pages in third- and fourth-tier levels) Simplify 2nd-tier menu items (5 max) to reduce “repeated” sections Step 2 continued: DEFINING OUR GOALS for a revised navigation menu

7. Promote our research; recruit students On home page, emphasize the major research areas/academic programs in our department

8. Priority Audiences Prospective students—undergraduate and graduate students Department faculty, staff Department students (graduate and undergraduate) Business and labor

9. 17,180 visits in 3 months (55% are new visitors) Average time spend on the site is less than 10 seconds Average user looks at between 1 and 2 webpage(s) Most Popular Web pages (in order of total number of hits) 1.Department home page 2.Faculty List 3.Seminar 580 4.Courses 5.Academic Program: Environment Health 6.Faculty Expertise 7.Academic Program: Toxicology 8.Careers 9.AC – EH – degree: MS-EH 10. Tox - Faculty Website statistics (Sept 1 - Dec 1, 2009)

10. Reorganized navigation menu Quick links About DEOHS Prospective Students Research and Centers Business/Labor Resources Faculty/Staff/Students Alumni Make a Gift

11. Quick Links Quick links Careers Courses Continuing Education Events Calendar Seminars Directions

12. About DEOHS What is… (environmental & occupational health) Chair’s Message (includes mission statement and department history) Department News (Biennial report, newsletter, news archive) Contact Us (Key contacts and Directions)

13. Prospective Students Prospective Students (also includes link to Topics A-Z) Degree Programs (on page: descriptions of graduate and undergraduate programs and list of degrees offered: Doctorate, Master of Science, Master of Public Health, and Bachelor of Science) Admissions Funding Courses Research (Faculty Research Interests; Centers & Institutes; Student Research (and Student Research Day) Careers

14. Research and Centers Faculty Research Interests Centers and Institutes Laboratories Student Research (and Student Research Day)

15. Resources for Business & Labor Business/ Labor Resources Services (Field Group, EH Lab, Library, Clinic) Continuing Education Research to Practice (with links to other resources, such as HexCh, K-12 programs, Ethics core in CEEH, etc) Topics A-Z

16. Faculty/Staff/Students Portal Faculty Directory Key Contacts Directory Courses

17. Alumni; Make a Gift Alumni Alumni Profiles Career resources Continuing Education Stay in touch (Offer an Internship; Update your info; Give back) Make a Gift

18. Messages for priority audiences Prospective students—undergraduate and graduate students: Be a scientist that makes a difference. (why they should be interested in UW DEOHS) Department faculty, staff: Share your work with others/peers; promote the value of environmental health research; stay informed about activities in the department Department students (graduate and undergraduate): Get involved; share your work with others; stay informed about activities in the department Business and Labor: Take advantage of our service programs that can help with intervention/prevention of workplace injuries and illnesses; Find out about the relevance of our research expertise to your business/ workforce

19. Accordion-style navigation menu: How it works User is “in” the “Research & Center’s” section, and interested in the “Centers and Institute” page.

20. Step 3: Incorporate design & navigation

21. Recap Redesigned website promotes our research and recruits students to our programs Reorganized navigation menu New navigation prioritizes audiences Web statistics show pages of interest/type of information needed by users/amount of time user spends on DEOHS website Accordion-style navigation is easy to use

22. Next steps Transfer content into redesigned department website Update content on department website Develop new content as needed for department website Begin discussion with program directors and staff about academic program pages’ potential redesign