Destination Marketing Chapter 6 Hospitality and Tourism

Destinations Destinations= the final step of a journey or the goal of the traveler Destinations= the final step of a journey or the goal of the traveler Must know how to get there, climate, language spoken. What else must we know before we go somewhere? Destination Marketing= the process of developing, promoting, and distributing locations to satisfy travelers Destination Marketing= the process of developing, promoting, and distributing locations to satisfy travelers

Seasonality- the concept that certain destinations appeal to travelers at certain times of the year based on climate and location. Seasonality- the concept that certain destinations appeal to travelers at certain times of the year based on climate and location. Cold Weather or warm weather places Resorts – provides entertainment, recreation, and leisure activities, accommodations, and food Resorts – provides entertainment, recreation, and leisure activities, accommodations, and food ce/Index.asp ce/Index.asp ce/Index.asp ce/Index.asp

Destination resort= resort property in a specific location with a concentration of resources, example- Walt Disney Destination resort= resort property in a specific location with a concentration of resources, example- Walt Disney Cruise Ships Cruise ShipsItineraries No seasonality- they are in warm places Theme cruises e/home?name=HomePage e/home?name=HomePage

Sports, Recreation, and Entertainment Destinations Ski resorts Ski resorts Golf Golf Hunting fishing Hunting fishing Dude ranch Dude ranch Concerts Concerts

Amusement Parks Common trait is the opportunity for guests to escape the real world and be in the land of imagination- pg 120 for more Common trait is the opportunity for guests to escape the real world and be in the land of imagination- pg 120 for more

Gaming Facilities Especially retirees Especially retirees SHOPPING SHOPPING Pg 125 world’s largest mall info MUSEUMS AND HISTORIAL SITES NATIONAL PARKS and GARDENS

Basics of Destination Marketing Travel Agencies- decreasing but still there Travel Agencies- decreasing but still there Do you think there will be a need for them in the future? Intermediary – an agent who does not work directly for a travel provider but sells his or her products for a fee. Paid by Commission{ fee for services based on % of products sold}

Tour operators- tour wholesaler, assembles and markets many travel products as a package like all inclusive Tour operators- tour wholesaler, assembles and markets many travel products as a package like all inclusive Convention and Visitors Bureaus- an organization that works with meeting planners to provide tourists info services to businesses and leisure travelers Convention and Visitors Bureaus- an organization that works with meeting planners to provide tourists info services to businesses and leisure travelers

Amusement Park AD Write a script for a TV ad or RADIO ad that promotes your favorite amusement park. Include reasons why people should come to this park and any specials they have going or new attractions Write a script for a TV ad or RADIO ad that promotes your favorite amusement park. Include reasons why people should come to this park and any specials they have going or new attractions Should last 30 seconds! Should last 30 seconds! bin/WebObjects/PWDA.woa/wa/loadPage?pageI d= bin/WebObjects/PWDA.woa/wa/loadPage?pageI d= bin/WebObjects/PWDA.woa/wa/loadPage?pageI d= bin/WebObjects/PWDA.woa/wa/loadPage?pageI d= U U U U

Trade and Government Organizations American Hotel and Lodging Association {AH & LA} American Hotel and Lodging Association {AH & LA} National Restaurant Association {NRA} National Restaurant Association {NRA} National Tour Association {NTA} National Tour Association {NTA} Cruise Line International Association {CLIA} Cruise Line International Association {CLIA}