1. ACCESS Introduction to Travel and Tourism

2. Going Places: Something predictable about human behavior: “We love to Travel.”

3. We First Traveled to:  Find Food for Herds of Animals  Find Food for Ourselves  Open Trade Routes Then We Traveled for:  Curiosity-What’s out there?  Pleasure-Leisure  Religion  Commerce  War

4. What is TRAVEL?  Dictionary: Going from one place to another  Our Definition: Going from one place to another- and doing things when arriving there-for reasons not associated with everyday life.

5. TRAVEL  Two broad categories –Leisure Travel: Travel for enjoyment, such as vacation, going to beach… –Business Travel: Travel associated with work, also called corporate travel, such as conventions and meetings…

6. Work or Pleasure? “Corporate and leisure travel can and often do overlap.”

7. TRAVEL TERMINOLOGY  Attractions : anything that leisure travelers find interesting, such as a famous building, museum or theme park

8. State of Arkansas Around Howard Co. Howard County Nashville United States North America List tourist attractions in these areas TARGET ON TRAVEL & TOURISM The World Nashville

9. TRAVEL TERMINOLOGY  Transportation: Moving people and things from place to place

10. TRAVEL TERMINOLOGY  Hospitality: industry encompassing lodging and food services (food and beverage)

11. TRAVEL TERMINOLOGY  Tourism: The entire travel industry –Tourism comes from the word tourist, which implies pleasure- not business- however, the entire travel industry touches on tourism

12. SECTORS OF THE TRAVEL INDUSTRY

13. AIR  Airlines of all sorts and sizes  Industries that directly support AIR –Catering –Fuel –Air Ports –Governmental Organizations –(FAA)

14. SECTORS OF THE TRAVEL INDUSTRY

15. LODGING  Hotels  Motels  Condominiums  Timeshares  Lodges  All-suite Hotels  Campgrounds

16. SECTORS OF THE TRAVEL INDUSTRY

17. TRAVEL AGENCIES  Business that helps the public with their travel plans and needs  American Express, Uniglobe, American Automobile Association, Expedia, Travelocity  Can target their sales to different markets: leisure, business, or both

18. SECTORS OF THE TRAVEL INDUSTRY

19. CRUISE LINES  One of the fastest growing segments in travel  Carnival, Royal Caribbean, Norwegian, Holland America  Takes passengers to almost every place accessible by water

20. SECTORS OF THE TRAVEL INDUSTRY

21. MOTORCOACH OPERATORS  Own and operate buses  Some go city-to-city-Greyhound  Some are Charter (rent)-Coach USA  Some are city sightseeing companies  Local city transit system buses

22. SECTORS OF THE TRAVEL INDUSTRY

23. Tour Operators  Tours are most common “package”  Local tours-Gray Line  Independent tours  Escorted tours  May use bus, rail, air, ship or combo  Usually for one money

24. SECTORS OF THE TRAVEL INDUSTRY

25. Food Service  Often considered apart from the travel industry-so big  Is big part of travel and tourism because travelers need to eat  Restaurants, cafes, catering facilities, conventions, roadside restaurants, theme restaurants, airport food service

26. SECTORS OF THE TRAVEL INDUSTRY

27.  Offices usually located near airport  Hertz, Avis, Budget, Enterprise  Rent business and leisure units  Often included in independent tour packages CAR RENTALS

28. SECTORS OF THE TRAVEL INDUSTRY

29. Rail Travel  Once the main form of transit  Is still important part of travel industry  Some rail service is public: Rail Canada and Amtrak (USA Pass.)  Subways, Streetcars, and cable cars are sometimes considered a part of rail travel

30. SECTORS OF THE TRAVEL INDUSTRY

31. Meetings and Conventions  Large sector of travel and tourism  Has all sizes-large and small  For business, organizations, clubs  Includes trade shows, expos, World’s Fair

32. SECTORS OF THE TRAVEL INDUSTRY

33. Sports and Entertainment  Attracts locals  Attracts visitors from far away  Strong connection to food, lodging, transportation, and tax dollars

34. SECTORS OF THE TRAVEL INDUSTRY

35. Attractions  What people go to see  Landmarks-towns  Buildings, bridges, monuments  Famous icons: Eiffel Tower in Paris, Golden Gate Bridge in San Francisco, Pyramids in Egypt

36. SECTORS OF THE TRAVEL INDUSTRY

37. Theme Parks  “Super” Attraction  Disneyland, Disney World, 6 Flags, Bush Gardens, Sea World  Amusements parks

38. SECTORS OF THE TRAVEL INDUSTRY

39. Parks and Recreation  Local city parks, state parks, national parks  Wildlife parks in Africa  Hot Springs National Park, Statue of Liberty National Park

40. SECTORS OF THE TRAVEL INDUSTRY

41. Destination Marketing Organizations  Organization that promotes travel  May be for city, county, area, state or nation  Tourist Offices  Tourist Bureaus  Visitors Bureaus

42. SECTORS OF THE TRAVEL INDUSTRY

43. Research Companies  Collect demographic and psychographic information about customers  Create marketing strategy to reach customers  Analyze the customer marketplace

44. TRAVEL TERMINOLOGY  Demographics: measurable factors such as age, income, gender, marital status of customers  Psychographics: hard to measure factors such as attitude, preferences, beliefs  BOTH are used to figure out what customers need and want

45. SECTORS OF THE TRAVEL INDUSTRY

46. Organizations  Insurance Companies for protection

47. Organizations  Financial Companies for credit and traveler’s checks  Technology providers for reservations, database, web sites  Trade Associations for representing trade interests, training, research  Travel publications for information

48. Organizations  Financial Companies for credit and traveler’s checks

49. Organizations  Trade Associations for representing trade interests, training, research

50. Organizations  Technology providers for reservations, database, web sites

51. Organizations  Travel publications for information

52. SECTORS OF THE TRAVEL INDUSTRY

53. Careers  Nearly endless supply of jobs  Hundreds of thousands of jobs  Unique, potentially rewarding, growth opportunities,  You can make a difference –Help people learn about culture, travel, other parts of the world, fulfill dreams, support economics, have fun yourself

54. TRAVEL AND TOURISM “ One of the greatest industries in the world”

55. How Travel is Sold  Consumers: “you”, the “guest”, or the “Client”, Passenger, Visitor, customer…all purchase a travel product  Suppliers: Companies that create, own, provide products being sold: airlines, lodging chains, car rentals, rail companies, bus lines, ship lines  Intermediaries: Companies that act as go- betweens “middle man”