1. Hospitality and Seasonality
Holli Howard, 2010
Discussion Starter: Ask the students to make a list of the cities and states they have visited and describe their favorites. (They can even draw this if you want).
Then talk about importance of the industry: The H&T industries are two of the fastest growing industries in the world. They encompass more than 15 related businesses. One out of every seven Americans is employed either directly or indirectly because of visitors traveling to and within the United States. Let’s take a closer look at this growing and thriving business.

2. Hospitality/Tourism Industry
Lodging
Food Service
Travel
Tourism
Sports and Entertainment Events
Hotels
QSR Restaurants
Cruise Lines
DMOs
Arenas
Motels
Catering Companies
Rail Service
CVBs
Arts Centers
B&Bs
Banquet Facilities
Car Rentals
Tour Operators
Theaters
Resorts
Fine-dining Restaurants
Motor Coach
Visitor Centers
Parks
All of these industry segments share a common characteristic: All rely on providing a quality service experience to the guest.

3. Tourism Industry
Group of businesses that encompass travel/transportation vendors for air, rail, auto, cruise, and motor-coach travel
Promote travel and vacations

4. Hospitality Industry
Group of businesses composed of establishments related to lodging and food-service management.
Examples include: catering companies, casinos, restaurants etc.

5. Other Providers Recreational facilities Planning/meeting facilities
Sports/entertainment facilities
These other providers also help to stimulate the travel and tourism industry. Whether it’s for a business meeting or a person is spending his/her money on one of their favorite activities, these industries also fall under the umbrella of the travel and tourism industry.

6. Good vs. Service Good-tangible Service-intangible
Products can be goods or services.
Most products in H&T industry are services.
Ask students to make a list of the goods and services a hotel might sell.

7. Product Variables
Perishability-probability of a product ceasing to exist or becoming unusable within a limited amount of time
Ex. Hotel rooms that aren’t being rented for the night, fish at a restaurant that didn’t get ordered, rooms on a cruise ship that were not booked when cruise set sail

8. Product Variables
Intangibility- a state of being abstract, as are things that can’t be touched.
Ex. Experiences guest receive
Changeability-a condition of being subject to change or alteration.
Ex. Guest isn’t pleased with room and chooses to switch

9. Product Variables
Seasonality-concept that certain destinations appeal to travelers at certain times of the year, based on climate and geography.
“High season” is the most expensive season and the most desirable period because of holidays, vacations and weather.

10. Seasonality Cold-weather -destinations Warm-weather destinations
Ski resorts
Warm-weather destinations
Beaches/water activities
National Parks
Foreign countries
Mountains
Competitive Market-all destinations must offer something for everyone throughout each season in order to be successful

11. Review Explain the segments of the hospitality and tourism industries.
Draw a venn diagram showing the differences between goods and services.
Identify 4 variables of hospitality and tourism products.
Answers:
lodging, food service, travel, tourism, and sports and entertainment
Goods are tangible, and services are intangible tasks performed for customers
Perishability, intangibility, changeability, seasonality