AS MEDIA PRODUCTION COURSEWORK
PRODUCTION 40% of coursework mark 2 posters – one teaser, one release poster 1 DVD cover Same film as your storyboard
PRODUCTION - PREPARATION Select two films in the same genre as yours Find one professional poster and one DVD cover from each film Analyse all four Annotate the images Identify the basic elements of a film poster and a DVD cover
ANALYSIS OF THRILLER POSTERS AND DVD COVERS Peter Jones
Main image: Daniel Craig as Bond. Not a star at the time of film’s release, so no personal billing but dominates the frame in long shot. Facial expression tense, square jawed, determined, masculine; gaze – not looking at Vesper. His mission is more important than romance. Costume: suit and bow-tie suggest formality, but untied – ready for action Body language: caught in mid-stride, head turned, jacket flapping – action pose, suggesting genre Colour scheme blue-grey and black – downbeat, urban, could suggest early dawn Prop: the all-important gun with silencer, suggesting spy/action genre Credit block Release date Clever deployment of the Bond franchise within the typography Secondary character Vesper Lynd: glamorous female, but static and passive, looking at Bond. Elegant, sophisticated, figure-revealing black dress – evening wear. Film company logos Target audience – Bond fans, wide international release. Eventual age rating was 12. Appeals to both genders (eye candy)
PRODUCTION Text – visual and technical codes o settings, use of colour, lighting o facial expression, body language o photography o typography o layout
PRODUCTION Representation – o people, o places, o eras Genre o codes o conventions o iconography o subgenre o hybrid
PRODUCTION Narrative codes o story elements o conflicts Target audience o demographics o positioning
PRODUCTION Use Microsoft Publisher to create two posters and a DVD cover for your own film Can use Photoshop to edit your images
PRODUCTION - ANALYSES Save your analyses in a single Powerpoint file to Deadline: Friday 14 th December Save your posters/DVD covers as separate pdfs –NOT jpegs or Photoshop or Publisher files Draft deadline: Friday 18 th January OVERALL COURSEWORK DEADLINE: 15 th February
PRODUCTION - DEADLINES