1. + Print – Form & Audience AS Media Studies

2. Form & Audience Define terms and approach for analysing form Define theories and approach for analysing audience Apply knowledge by analysing form in one example Consider how form & audience links to institutions and representation

3. + Recap What does denotation and connotation mean? How do we analyse mode of address? What are the three approaches to analysing audiences? What two terms do we use to categorise audiences? What does ‘mediation’ mean?

4. + Analysing Form (Print) Three main types of print Newspapers Magazines Print Adverts All of the share some characteristics Some terms differ between form Consider how each product communicates to its audience

5. + Newspapers Masthead Headline Dateline Image Sub-heads Secondary Story By line Adverts Colour Mode of Address Name of paper Main story Date of issue Main image Secondary headlines Main secondary story Author of the story Link to audience Consider representation Addressing the audience

6. + Newspapers

7. + Magazines Masthead Selling Line Dateline Image Headline Mode of Address Colour Sponsorship/Promos Name of magazine Slogan tied to name Date of issue Main image on issue Main story covered Addressing the audience Consider representation Link to audience

8. + Magazines

9. + Print Adverts Logo Slogan Image Layout Mode of Address Typography Copy Brand association Memorable catchphrase Main image used Positioning of text and image Addressing the audience Style & colour of text Main text used in ad

10. + Print Adverts

11. + Points to consider What is the print product trying to say? Who is the print product appealing to? How is the product eye catching? How does it compare with other products you have seen?

12. + Task In groups, apply a label to each part of the print product Consider the meaning of the text Link this to the target audience May want to compare with other products in the market Be prepared to present this back to the class

13. + Summary What are the main points to consider when analysing a print product? What labels do we find on a newspaper that we don’t find on a magazine? What do we mean by anchorage? Why is mode of address important in the analysis of print products? How might we link institutions and representation to form and audience?