1. 50% of final AS grade

2. What is it? Three pieces of linked work: A pre-production reflecting research and demonstrating planning techniques (20%) A production piece, developed from the pre-production work (40%) A report of 1200 – 1600 words (40%).

3. Assessment Objectives Apply knowledge and understanding when analysing media products and processes, and when evaluating your own practical work, to show how meanings and responses are created. Demonstrate the ability to plan and construct media products using appropriate technical and creative skills. Demonstrate the ability to undertake, apply and present appropriate research.

4. Pre-production Must include: Research into your chosen product/industry Research into your target audience An artefact that demonstrates planning skills, as would be used in the media industry – minimum 2 pages: Eg: storyboard, mock-up (very detailed draft), screenplay (script)… Must demonstrate: Planning skills Technical and creative skills Written accuracy

5. Where to start? Consider your own technical skills and set an achievable goal. Gather lots of examples (style models) of the product and deconstruct them – identifying generic, narrative and technical codes. Keep all of your notes!

6. Audience research Identify your target audience (consider demographic and psychographic factors – gender, age, VALs…) Consider how your text will be consumed (where will it ‘appear’?). Undertake primary research: consider a questionnaire or a focus group. Undertake secondary research – use the internet to research audiences.

7. Production 40 % of marks. Must be linked to pre-production, may be: Audio-visual – up to 3 minutes Print – minimum of 2 pages of original material, including images E-media – as ‘print’. A production should be a “fully realised media product that could exist in the market place.”

8. Success criteria Ability to construct media products using appropriate generic, narrative and technical codes Technical skills Creative skills Good written skills

9. Audio visual work Come up with a list of ‘issues’ that you need to consider if you choose audio-visual work. Eg – Do I know how to use a camera?

10. Audio-visual work Consider: Shots/edits Lighting/sound (diegetic & non-diegetic) Setting (location)/costume/props Actors Script, storyboard, set design Shooting schedule Equipment: microphones, cameras, tripod, lights

11. Print work What do you need to consider if you choose print?

12. Print work Consider: Typeface Layout Language & register Mode of address Colour Images Style/design Industry elements (barcode, price, logo) Brand image Narrative codes

13. Requirements You need to: Produce a mock-up Get feedback Take your original images. Think about: Composition Setting Lighting Framing Props Model Costume Colour Shot type

14. E-media Same applies!

15. The report This must include: A discussion of the most significant research findings which informed the pre-production A brief justification of the target audience for the production An evaluation of the production which highlights its strengths and weaknesses, through comparison with existing media products

16. It can be: An illustrated report An essay A blog

17. Success criteria Demonstrating independent research skills; use of research to inform pre-production. Ability to apply knowledge and understanding in evaluating the product, with reference to comparable media products

18. Research and pre-production What comparable texts did you use for research? How did you adapt the codes and conventions from these texts for your pre-production artefact? What research did you undertake into your target audience? How did you use the results of this research to inform your artefact?

19. Evaluation Evaluate your final product, demonstrating your knowledge and understanding of relevant codes and conventions. Reference your research. Compare you product to ‘real’ products. Get some audience feedback.

20. Strengths and weaknesses Evaluate: Media language Genre conventions Narrative codes and conventions Representation Technical sophistication Targeting of an appropriate audience

21. Warning! MS3 coursework (at A2) must not be the same form as MS2.

22. Brainstorm In groups, brainstorm ideas for production tasks for the different media platforms. MaisieNatashaAmy MeganLucyGeorgia GeorgeMattTom J Tom S.LeeScott CameronJames What style models could you use? What audience research would you do? What would suitable pre-production work be?

23. Spidergram Now, for each product, list codes and conventions and production issues/considerations. Eg – Horror Film trailer – where do I get fake blood? Eg – Music video – do I know anyone who can sing?

24. Problems Look at your given problem scenarios. Discuss possible solutions.

25. Task brief MS2: Brief Name: Production: Description/details: Pre-Production: Target Audience: Genre:

26. Yr 12 Media Studies Deadlines All deadlines are to be met. Work is to reach your teacher by 3.00pm on that day – regardless of whether you actually have a lesson on that day IMPORTANT: THIS SHEET MUST BE HANDED IN WITH YOUR COURSEWORK Monday 31 st October 2011 Creation of brief with style model Complete the brief template, explaining what you plan to do for your production and find an example of an existing text, which is similar to what you want to produce.

27. Tuesday 3 rd January 2012 Pre-Production This should be a completed artefact – nothing hand-drawn to be handed in (except for storyboards, which should be accompanied with detailed descriptions) Tuesday 17 th January 2012 First 500 words of report This should be an analysis of your style model together with all of your research so far (e.g. into target audience) Thursday 19 th March 2012 FINAL Production This should be printed in colour (if Print or Website) or burned off onto DVD (if moving image) Thursday 26 th March 2012 Final Report Remember that this is worth 50% of your coursework mark. It should detail all of your research as well as evaluate your strengths and weaknesses.