PRESENTED BY WATERMELON MOUNTAIN WEB MARKETING MARCH 5, 2013 ALBUQUERQUE, NM Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Watermelon Mountain Web Marketing The Google Business Suite 1 © 2013 Watermelon Mountain Web Marketing
2 The Online Marketing Mix SEO (Google Search, Google Maps, Google Shopping) Social Media (Google +, YouTube, Picasa, Bookmarks) Blog or Landing Page (Blogger) Web Presence E-newsletter (Google Groups) Paid Banners (Google Adsense or Google Retargeting ) PPC Ads (Google Adwords) Press Releases (Google News) Monitoring and Managing (Google Analytics, Webmaster Tools, Alerts, Trends, Google Calendar) © 2013 Watermelon Mountain Web Marketing
Blog: Google Blogger © 2013 Watermelon Mountain Web Marketing 3
Monitoring: Google Alerts 4 © 2013 Watermelon Mountain Web Marketing
Monitoring: Google Trends 5 © 2013 Watermelon Mountain Web Marketing
Newsletter Alternate: Google Groups © 2013 Watermelon Mountain Web Marketing 6
Social Media: Google + 7 © 2013 Watermelon Mountain Web Marketing
Social Media: Google YouTube © 2013 Watermelon Mountain Web Marketing 8
Social Media: Google Picasa © 2013 Watermelon Mountain Web Marketing 9
Social Media: Google Bookmarks © 2013 Watermelon Mountain Web Marketing 10
Press Releases: Google News 11 © 2013 Watermelon Mountain Web Marketing
SEO: Google Search, Maps Search Results Google Maps 12 © 2013 Watermelon Mountain Web Marketing
SEO: Google Shopping 13 © 2013 Watermelon Mountain Web Marketing
Banners: Google Adsense/Retargeting Display Ad 14 © 2013 Watermelon Mountain Web Marketing
PPC: Google Adwords 15 © 2013 Watermelon Mountain Web Marketing
For More Information © 2013 Watermelon Mountain Web Marketing 16 Presentation & Handouts available at Presentation & Handouts available at Watermelon Mountain Web Marketing