Marketing in 2015

The Current Landscape Not clear where to put marketing dollars Digital marketing seems to provide results, but we’re not sure which ones to use Why can’t we market the way we used to do? I thought social media was for kids and celebrities

Back to the Basics Who is the customer? Who is the customer? What value do I offer them? What value do I offer them? How do I best represent that value in the marketplace? How do I best represent that value in the marketplace? How do I reach my customer in 2015? How do I reach my customer in 2015?

Reach your Target Markets Find your target clients Identifying where targeted audience is both offline and online Identifying where targeted audience is both offline and online Broad approach including community involvement, and online networks Broad approach including community involvement, and online networks Foundation of where your clients congregate will help indentify which networks to build Foundation of where your clients congregate will help indentify which networks to build Leverage the influencers Determine key influencers within reach of your target audience group Determine key influencers within reach of your target audience group Build a unique relationship with key influencers Build a unique relationship with key influencers Understand what matters most to these individuals Understand what matters most to these individuals Take an integrated approach Ensure your sales approach can be translated online Ensure your sales approach can be translated online Determine the best channels to reach your audience Determine the best channels to reach your audience Use a combination of approaches and channels Use a combination of approaches and channels

2015 Strategy Traditional Marketing Social Networking Client Referrals Community Strategic Partners Local Media Search Engine Results Cold Calling Content Marketing Newsletters Postings/Blogs/V-Logs Case Studies White Papers Social Media postings Webinars Mobile Plus

Digital Marketing Components Multi-screen Multi-screen Adaptation – smartphone, tablet & out-of-home Downloads Downloads - in exchange for addresses Social Media Social Media - development & updates – regular communciation with clients Website Website Development or SEO Modification Planning Planning – program starts with a thorough map of activity Database Database Management – additions and updates PaidAdvertising Paid Advertising - online search, social and niche markets Analysis Analysis & Modifications – constantly improving network

Advantages of Digital Marketing Reduces costs Reduces costs Simple to measure Simple to measure Greater client appeal Greater client appeal Brand development Brand development Better customer engagement Better customer engagement

Our Strategic Partners

Thank you Ronald E. Baker President 55 Village Centre Place Mississauga, ON L4Z 1V9 Office: