1. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.

2. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective emails marketing converts prospects into customers. Email marketing has always been a staple of a well run marketing program. As email marketing evolves, personalization is more important than ever. Email marketing is a way to reach consumers directly via electronic mail. Unlike spam, direct email marketing reaches those interested in your business' area of expertise

3.  Online marketing is a set of powerful tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.  Online marketing is the process of advertising any kind of good or service to potential consumers via digital strategies.

4. Influencer Marketing is the name we give to the process of developing relationships with influential people that can lead to their assisting you in creating visibility for your product or service. Influencer marketing depends on your having something great to offer your potential customers, and the audience. Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole.

5. Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience – “affiliates” – to earn a commission by recommending the product to others. Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate marketing is a hybrid advertising and referral channel by which third parties promote another company's product or service and receive a commission for any sales generated.