Social Media Made Easier #FairfaxCountyEDA Marketing Communications Strategies and Tactics January

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Presentation transcript:

Social Media Made Easier #FairfaxCountyEDA Marketing Communications Strategies and Tactics January @clp1917

1. Set a goal, make it measurable Community growth –Fan acquisition is a metric Community engagement –Active engagement is a metric Awareness –Reach is a metric Lead generation –Conversion is a metric

Goal-Setting Exercise Your measures of success

Which Platforms?

2. Choose An Audience Ask yourself: –Who are my audiences? –What do they value? The answers help define tone Also helps determine content and platform mix

Choose Content

3. Develop Content Bins Organizational News Executive Leadership Brand –Key Differentiator –Your Process –An element of your brand that is central to who you are Expertise Partnerships and Marketing Holiday/Calendar Fun Facts & Stats Contests Curation –Industry News and Trends –Publications –Thought Leaders

Content Bin Exercise

4. Select Imagery & Links What do we have? What can we buy? Don’t forget video

5. Determine A Frequency PlatformMinimum Facebook4 per week Twitter2 per day Pinterest2 per week YouTube1 per week Instagramn/a LinkedIn1 per week Blog2 per month

6. Pull It All Together

7. Understand Approvals How long? Who needs to sign-off? Other stakeholders to consider?

8. Analytics Monthly Reporting: –Key metrics Quarterly Reporting –Key findings, trends and recommendations –Tracking against primary goals Engagement Content analysis Contest benchmarking Measuring website traffic –Platform specific updates

Parting Thoughts and Additional Reading ng-your-hidden-audience-on-social- media/

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