Brand

Why StyleKandy? StyleKandy is India’s premier e-zine in the domain of fashion and lifestyle. The website provides readers with editorial content, news, and views that are an intrinsic part of their social calendar. FEATURES: The homepage is updated with 4-6 stories each day. A daily e-newsletter goes out by 12 noon every day.

Daily Newsletter: Direct mail is an integral part of our circulation strategy. StyleKandy is updated daily, and a newsletter is fired each afternoon [barring Sundays] to a select database of the crème-de-la-crème i.e. the premium and platinum segment. Our subscriber base is 125,000 people and growing. Hence, the mileage and leverage an advertiser gets through the daily newsletter, is unparalleled. Price: A single banner on the daily newsletter would cost, depending upon the position, starting at Rs. 2, 00, 000 per month. The topmost banner [primary position] is priced at a special investment of Rs. 3,00,000 per month.

Home Page: Our source of traffic is partly from the newsletter and the rest go to the website directly. To provide you estimation, close to 40 per cent of the traffic comes from the newsletter and the rest come to the website directly through the homepage. Your banner will remain on our website for a complete duration of the campaign and to make the campaign a bigger success, we will play your banners on different positions of our site as a part of value additions. You could also change your banners each week. Price: The topmost banner on the site [home page and all inside pages]: Rs. 4,00,000 per month. Alternatively, you can take on the home page separately at Rs. 2,00, 000.

Section Branding: Apart from the daily stories, the various sections are the backbone of StyleKandy. These sections are also carried on the daily newsletter. So at the price of branding a section, you get exposure on the newsletter as well. The inside story pages is again one of the premium properties of StyleKandy; whether a subscriber comes from the homepage or the newsletter, he/she is directed to these pages. Hence, visibility is optimum.

Branding of the FASHION section: Rs. 2, 00, 000 per month. Branding of a ‘Fashion’ sub-section [‘Diary of a Model’, ‘Designer Diary’, ‘Runway Reviews’, and ‘Juice’]: Rs. 1, 00, 000 per month. Branding of the TRAVEL section: Rs. 2, 00, 000 per month. Branding of CELEBRITY LOUNGE section: Rs. 2, 00, 000 per month. Branding of a ‘Celebrity Lounge’ sub-section [‘Bollywood’, ‘Sports’, ‘Music’, ‘Glitterati’, and ‘Politics’]: Rs. 1, 00, 000 per month.

Branding of the FINE DINING section: Rs. 2, 00, 000 per month. Branding of a ‘Fine Dining’ sub-section’ [‘Food Bytes’, ‘Restaurant Reviews’, and ‘Culinary Landscape’]: Rs. 1, 00, 000 per month. Branding of the NIGHTLIFE section: Rs. 2, 50, 000 per month. Branding of a ‘Nightlife’ sub-section [‘Bar Zone’, ‘Party Coverage’, and ‘Industry Pillars’, respectively]: Rs. 1, 75, 000 per month. Branding of a ‘Bombshell’ sub-section [‘Tabloid’, ‘Gossip’, and ‘Kandy Konfesses’]: Rs. 1, 00, 000 per month.

You would appreciate that within the prices mentioned you are also getting visibility on the daily newsletter, and a customized mailer, as well. This package includes banners within the section or sub-section. Digital ers or Flyers: We have 125,000 subscribers and we can send mailers to this database. Price: Rs. 30, 000 per mailer at a minimum of two mailers a month.

Additional Activity Pop-ups: Rs. 2,00, 000 per month Mouse Trails: Rs. 2,00,000 per month Interstitial: Rs. 2, 00, 000 per month To find out more about advertising with Stylekandy, please contact or call /92