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Direct mail & e-mail campaigns PR, Advertising, & Design concepts Special Events Promotional Products & Incentive campaigns Media Buying & Placement.

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Presentation on theme: "Direct mail & e-mail campaigns PR, Advertising, & Design concepts Special Events Promotional Products & Incentive campaigns Media Buying & Placement."— Presentation transcript:

1 Direct mail & e-mail campaigns PR, Advertising, & Design concepts Special Events Promotional Products & Incentive campaigns Media Buying & Placement

2 Clients NewsMax Media Filette Brand Mineral Water Pathfinder Business Strategies www.tomfeltenstein.com www.bobburg.com

3 Palm Beach Business Associates Development of Press Release & Strategy Research… Who is doing what in your industry, product, or service? Create an image, a story, a vision; Series of press releases Company Success Stories Announcements Link up investors, clients company happenings Financial Highlights, Milestones, Reporting Charitable work

4 Get Listed On over 4000 Websites SEO Search Engine Optimization Keywords Search Engines YAHOO RSS FEEDS & Tagging Reports with 20 listings of your release Enhanced Visibility Residual Exposure ©2007 Media Marketing Intl,™, MarketingTalk.com™ Media & Marketing Intelligence for Entrepreneurs Prepared by M.McGann, Pres.MMI

5 Press Releases, E-Mail, Who,what,when,where,why, how?? What is your Headline? Get Into Your clients head? What do you have that your clients need to know about? Educating the market place: What do you have to offer the client? Why send a release? Announcements:sales.events. benchmarks Branding-Whats In a Name? Everybody Has A Story What is Your Company Story

6 The Reuters Billboard Times Square Reuters Sign in Times Square hosting to approximately 1.5 million people daily 7,400 square foot digital billboard features a regular stream of Newswire member photos accompanied by a news release headline, displayed in fifteen- second increments. *Times Square Photo Distribution is an add-on product, Web Reach Plus Package Photo display with news release headline Monday through Friday Receive a screenshot of your photo in Times Square, time-stamped with display time. Photo is guaranteed to be displayed on the sign for a minimum of 15 seconds. Posting of your image, (product, headshot or logo) on over 175 websites, including: LA Times, ABC Television affiliates, Yahoo! & others. ©2007 Media Marketing Intl,™, MarketingTalk.com™ Media & Marketing Intelligence for Entrepreneurs Prepared by Morna McGann President MMII

7 MMI Web Reach Package – Your release will be posted to the thousands of Web sites that carry PR Newswire content Reporting - Receive Release Watch reporting with links to your release as it appears on up to 20 Web sites. Search Engine Optimization –Receive higher ranking in the natural search engines on the Web and on mobile devices to extend the life for six months for increased visibility. Receive detailed tracking reports including: Keywords used to find product, brand, and company information mentioned in your news release Search engines used to find your news release Total visibility to those who read your news release and click-through to your company’s home page or product site RSS Feeds - According to Yahoo, PR Newswire is the most popular RSS source for news releases online. PR Newswire has more than 500 RSS feeds available to journalists, del.icio.us Tagging – automatically includes links to del.icio.us on all news releases distributed through prnewswire.com. del.icio.us tagging is a social bookmarking service owned by Yahoo!, (http://del.icio.us/), which allows users to create a profile of links to online content of personal interest that can be shared with others who have similar interests. del.icio.us tagging makes it easier for readers to share your message with othershttp://del.icio.us/ ©2007 Media Marketing Intl,™, MarketingTalk.com™ Media & Marketing Intelligence for Entrepreneurs


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