1. The daily newspaper A fading institution that still drives the journalistic agenda

2. Broadsheet New York Herald (1836), the first modern daily “Penny press” attracted mass audiences Innovations in reporting and objectivity

3. Tabloid Daily News (1920) emphasized photos and sensationalism Populist press for the working classes Very few are left, as advertisers want upscale readers

4. Daily papers today 1,437 dailies and 907 Sunday papers, with a huge shift from afternoon to morning delivery since 1950 Daily circulation has dropped from 63 million to 52 million since 1985 Sunday circulation has dropped from 63 million to 53 million since 1993

5. Front page (broadsheet) Sets the news agenda by ranking stories Teasers pull readers inside the paper Customers mainly receive paper at home

6. Front page (tabloid) Makes a splash with whatever is unusual, startling or entertaining Most sales are “point of purchase” Often a second read

7. First section News stories –World news mainly from wire services –National news partly from staff, partly from wires –Local news nearly all produced by staff reporters and photographers

8. First section News stories News analyses –Treads a fine line between fair, neutral coverage and opinion journalism –Aimed at helping readers understand complicated issues

9. First section News stories News analyses Not all hard news –Front often used to reflect the diversity of what’s inside — lifestyle, arts, business and the like –Section editors make their pitch at daily news meetings

10. Editorial page Unsigned editorials on world, national and local issues Editorial cartoons Letters to the editor

11. Op-ed page Made its debut in the New York Times in 1970 Staff columnists and outside contributors Purest expression of opinion in a daily paper One of the newer parts of the paper, yet possibly made obsolete by blogs

12. Metro section Local stories not strong enough for front page Largest operation at a daily newspaper Metro columnists such as Adrian Walker

13. Other sections Business Sports Lifestyle Specialty sections –Ideas –Science –Food –Book review