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2010 Opportunities Overview EMEA Marketplace
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Overview PARTNERSHIPS European Partnership Gulf Partnership CONFERENCES SPONSORSHIP European Meetings and Events Conference, 28 February-2 March 2010, Malaga – Spain 2
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Overview ADVERTISING OPPORTUNITIES Printed Advertising ONE+ EMEA Gulf Supplement Digital Marketplace EMEA Homepage EMEC Homepage EMEA Chapter Leadership Newsletter EMEA Marketplace Newsletter 3
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Overview SPECIAL PROJECTS Focus Groups PACKAGES Value Packages Media Packages 4
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Partnerships
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Partnerships Values and Costs Purpose of the Partnerships Meeting Professionals International (MPI) intends to provide Partners with high recognition for their commitment and contribution to the MPI Community and make them more successful in the marketplace. Partners gain superior visibility throughout the year on all available MPI communication tools including: conferences, industry events, publications, websites and online newsletters Price range per year: European Partnership € 20.000 Gulf Region PartnershipUSD 12.000 6
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Sponsorship
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Conference Sponsorship The European Meetings and Events Conference 28 February - 2 March 2010, Malaga – Spain More than 600 meeting professionals, mainly from Europe (70%) and North America (20%) are expected to attend the three days conference with one opening general session, more than 35 educational sessions and several networking opportunities. The conference allows for several months of international attention and promotion through MPI’s Internet portal, printing and distribution of all MPI materials related to the conference. Specific sponsorship packages are created to provide Companies with most appropriate visibility in relation the message that they want to deliver and the budget that they have available. Sponsorship Opportunities include F&B events, Social and Networking Events, Seminars and Speakers, Technology devices etc Benefits vary according to levels and include Listing on Conference Collateral and Conference Website, recognition on “On site” signage and at any specific sponsored event, Complimentary Conference registrations and Guest Passes for social events, participants list for mailings etc Price Range from € 3.000 to € 35.000 8
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Advertising
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Printed Advertising ONE+ EMEA ONE+ EMEA, is now a bi-monthly publication that provides industry news, trends and interviews for the EMEA region, further enhancing members, chapters and advertisers presence. It is distributed to over 5.000 meeting professionals in the EMEA region, 80% are planners. The publication has also a digital version available online, circulated to over 95.000 contacts worldwide. ONE+ EMEA is also distributed at all main EMEA tradeshows, including EIBTM and IMEX and all MPI Conferences in Europe, Middle East, Asia and US. The Gulf Supplement This supplement is circulated together with ONE+ EMEA and distributed at main tradeshows. It features useful information about the Gulf Region and how to do business in the Gulf. Advertising Price range from € 1.250 for a ¼ page to € 3.700 for a full page, discounts are available for multiple bookings 10
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Digital Advertising EMEA homepage and EMEA Conferences You can choose among a banner that will rotate on the EMEA homepage of the MPI Web, on the European Meetings and Events Conference homepage. Conference pages banners are available as soon as registration opens. Price range: from € 1150 per month EMEA Chapter Leadership Newsletter This is a monthly Newsletter that is send to all EMEA Chapter Leaders. It is typically cascaded down to from the Board to Committees and eventually members and contains relevant information on MPI performance, events and news in the EMEA region. Maximum two sponsors per edition are allowed. Price range: from € 600 per month EMEA Market Place Newsletter This is a bi-monthly Newsletter that is send to around 4.000 planners in the EMEA Region. It contains relevant educational information and Conferences, Seminars, Webinars. Maximum three (3) sponsors per edition are allowed. Price range: from € 500 per edition 11
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Special Projects
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Special Projects-Focus Group Focus Groups These are targeted mainly to Destinations and Companies that are about to launch new product and services, going through a re-branding or are in need to penetrate a specific market. MPI will organize a focus group of 8/10 key meeting planners selected together with the Company to discuss issues and opportunities. The meeting will last around one and half hour and will enable Company to collect quality information to align its marketing and communication strategy to customer needs and perceptions. MPI will allow Company to run a short presentation at the end of the meeting. MPI will pay for the room and the welcome coffee/lunch (depending on schedule) and will bring in a professional facilitator to run the meeting. MPI will take care of the invitations and feed-back notes. MPI will not pay for planners travel and accommodation (Focus Groups are typically help in conjunction with major tradeshow or MPI Conferences). Price range: From € 5.000 to € 8.000 depending on time and location 13
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Packages
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Value Packages Value Packages are intended to give MPI members and partners, opportunities to conduct marketing activities within the MPI Community with specific pre- determined budget. Packages allow the use of a variety of communication channels and give multiple touch points with the Market Place. We are able to create ad-hoc packages that reflect your budget, your key areas of interest within the marketplace and help you align your message to your Company values and brand positioning. Packages would typically include: Printed Advertising on MPI publications Digital Advertising on MPI EMEA pages and Conference pages Dedicated Newsletter MPI Conference Registrations Conference Sponsorship Price range: From € 3.000 to € 20.000 15
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Media Packages Package Silver 3 Full Pages advertising (at least 1 edition in 2009) 1 month rotating banner on EMEA homepage of MPI Web 1 monthly edition of the EMEA Chapter Leaders Newsletter - Sponsor position (max 2 sponsors per edition) Package Public Rate € 9.550Package MPI Members Rate € 8.850 Package Gold 6 Full Pages advertising (at least 1 edition in 2009) 3 months rotating banner on EMEA homepage of MPI Web 2 monthly editions of the EMEA Chapter Leaders Newsletter - Sponsor position (max 2 sponsors per edition) 1 bimonthly edition of the EMEA Marketplace newsletter - Sponsor position (max 3 sponsors per edition) Package Public Rate € 17.650Package MPI Members Rate € 15.750 16
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Media Packages Package Platinum 8 Full Pages advertising (at least 1 edition in 2009) 6 months rotating banner on EMEA homepage of MPI Web 4 monthly editions of the EMEA Chapter Leaders Newsletter - Sponsor position (max 2 sponsors per edition) 3 bimonthly editions of the EMEA Marketplace newsletter - Sponsor position (max 3 sponsors per edition) 1 complimentary registration for the European Meetings and Events Conference 2010 in Malaga, Spain Package Public Rate € 23.950Package MPI Members Rate € 20.450 17
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EIBTM Special Media Packages Celebration Package Classic 1 Full Page advertising on Nov-Dec 2009 edition 1 month rotating banner on EMEA homepage of MPI Web (month tba) 1 sponsor position on weekly edition of the EMEA Marketplace newsletter 1 complimentary registration for the EMEC 2010 in Malaga, Spain 1 Invitation for the MPI Cocktail taking place at EIBTM celebrating ONE+ EMEA anniversary (over 100 hosted buyers expected to attend out of 1.500 hosted buyers invitation extended) Normal Package rate € 6.150Celebration Package rate € 3.490 18
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EIBTM Special Media Packages Celebration Package Plus 1 Full Page advertising on Nov-Dec 2009 edition 1 Full Page advertising on Jan-Feb 2010 edition 1 month rotating banner on EMEA homepage of MPI Web (month tba) 1 sponsor position on monthly edition of the EMEA Chapter Leaders Newsletter 1 sponsor position on 2 weekly editions of the EMEA Marketplace newsletter 1 complimentary registration for the EMEC 2010 in Malaga, Spain 2 Invitations for the MPI Cocktail taking place at EIBTM celebrating ONE+ EMEA anniversary (over 100 hosted buyers expected to attend out of 1.500 hosted buyers invitation extended) Normal Package rate € 10.950Celebration Package rate € 5.900 19
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