Comprehensive Search Engine Marketing Technology

Global Digital Media and Marketing Management Superior Technology & Expert Service Spanning 13 Countries  Digital ad serving and campaign management since 1999  Recognized rich media pioneer and digital campaign management leader  Offices in all key digital markets providing 24/7/365 coverage

Eyeblaster’s Customers and Partners Deep Relationships with Leading Brands, Agencies and Publishers

Eyeblaster Rich Media Eyeblaster Video Eyeblaster Search Eyeblaster In Game Future / 3 rd Party Eyeblaster Ad Campaign Manager Planning & Buying Creative Management Ad Serving Trafficking & Workflow Tracking & Optimization Data & Analytics Ad Campaign Digital Media Integrated Digital Media Management Solutions That Work

Manage your campaigns across all major engines and geographical markets with one easy-to-use interface.

 Eyeblaster Search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy Robust, proven technology with 6 years of development $250mm of PPC business in % client retention rate Eyeblaster Search Overview Stand Alone or Integrated with Eyeblaster ACM display ad server  World-class SEM technology an integrated part of Eyeblaster Confidence in technology, support and service Integrated account and billing information Integrated post-click activity tracking Cross-channel reporting

Eyeblaster Search Overview Used By Top Marketers World-wide

Eyeblaster Search Overview Comprehensive PPC Campaign Management Technology Centralized Control Over All PPC Campaigns  Comprehensive, “at a glance” visibility into all live campaigns  Allows for quick, easy decision making and efficient use of time  Fully-automated bid management to effectively compete  Granular control of campaign budget management in line with CPA and ROI targets  Day-parting and non-stop optimization  Changes bid-prices reducing costs by up to 30%  Powerful keyword research tool  Stand-alone or integrated with Eyeblaster ACM display ad server

& Support  Officially approved API connections to Google, Yahoo! & MSN  Proprietary redirect tracking system provides near 100% data accuracy  Configurable for multi-level security – control access as required  Integrate with 3 rd Party Databases  Can be customized & white labelled to carry agency brand  Zero Client Install, browser based  98% system up-time, 24/7/365 monitoring  On site training and account set-up  Account manager assigned for day-to-day support Eyeblaster Search Overview Nuts & Bolts System

 Advanced keyword research tool  Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation  Find more specifically relevant, less expensive keywords  Efficiently expand targeting and reach, lower CPA, greater ROI  Weighted click optimization and conversion path reporting  Better understand the relative value of keywords in user conversion path  Superior visibility allows more effective campaign management  Assign greater value to keywords in conversion path  Ability to add offline sales data  Gain a complete picture of true conversion of activity  More accurate measurement of CPA and ROI  Integrated Reporting with ACM Eyeblaster Search Overview Secret Weapons

Dart Atlas Sales Event Weighting Reliable CPA/ROI Optimization Advanced Keyword Suggestion Tool Ability to amend orders Compelling Simple Pricing Model(s) Robust Post Click Reports = Yes= Limited Functionality= No Eyeblaster Search Overview Competitive Overview, Key Advantages Integration with Display Reporting Eyeblaster Search

Eyeblaster ACM integration Helps you track the correlation between search and display campaign performance, allowing for maximum control and optimization of the entire campaign.

Search & Display Integrated Marketing

Day 1 Day 5 Day 10 Day 15 DISPLAY Tracking System SEARCH Tracking System Eyeblaster Search Overview De-duplication Google credited with full conversion 4a Yahoo credited with full conversion 4b Mr. Smith buys shoes at Joe’s online store 3 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1  Challenge: Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion. CAMPAIGN

 Solution: Using a unified tracking system and unified tags help determine which event is responsible for conversion. Eyeblaster Search Overview De-duplication Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3

Unified tags provide clear insights into customer path to conversion, simplify advertisers’ website tagging and ensure proper credit.  Benefit: Eyeblaster Search Overview De-duplication Only Yahoo credited for conversion 4 UNIFIED Tracking System CAMPAIGN Day 1 Day 5 Day 10 Day 15 Mr. Smith clicks Ad for Joe’s Shoes 2 Mr. Smith searched for Joe’s Shoes 1 Unified Tag Mr. Smith buys shoes at Joe’s online store 3 Path to conversion Ensure Proper Credit Simplify website tagging

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System The path to conversion report will offer the user a way to view customer journey, from display exposure or interaction to keyword clicks, resulting in a completed transaction. Eyeblaster Search Overview Weighted Events and ROI Reporting SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Challenge: You could be lowering bids on terms you didn’t think were working, and only optimizing on certain terms, losing traffic and sales.  Solution: Display PPCSE

CAMPAIGN Day 1 Day 5 Day 10 Day 15 UNIFIED Tracking System 40% 10% 40% SALE! Car Insurance 2 4 New Jersey Car Insurance Car Insurance Quote 3 Display Ad 1  Benefit: Visibility into the contribution of revenue of each event. Eyeblaster Search Overview Weighted Events and ROI Reporting

 Challenge: Currently, only the first or last clicks/impressions are tracked. In this scenario below, Yahoo and MSN offer no contribution to the final sale. Eyeblaster Search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click only 100% $0 $100 Total conversions$100

 Solution: But with a weighted report, it’s clear that all three publishers contributed to the total sale at some point of the cycle. Eyeblaster Search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% 1 st click/imp. (20%) 2 nd click/imp. (15%) 3 rd click/imp. (65%) $0$20+ $20 $0$15+ $15 $100$65- $35 Total conversions$100

More accurate ROI means better optimization per publisher and per ad.  Benefit: Eyeblaster Search Overview Unified Weighted ROI Report Combined Revenue For Each Publisher By Last Click And Weighted One click onlyWeightedDifference 100% 1 st click/imp. (20%) 2 nd click/imp. (15%) 3 rd click/imp. (65%) $0$20+ $20 $0$15+ $15 $100$65- $35 Total conversions$100

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