1. Presented BY SIVA S Zinavo Technologies PAY PER CLICK

2. WHAT IS PAY PER CLICK  “Pay-Per-Click is online advertising payment model in which payment is based solely on qualifying click-throughs.”  Pay-per-click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites.

3. HOW DOES IT WORK  Bid on relevant keywords  Advertising engine displays your text ad on their results page or network of web sites.  You only pay when people click

6. PROCESS

7. WHY ADVERTISE  Quickly Gather Feed Back on Market Conditions.  Cost to enter is small  Track ROI  Get instant visibility

8. ADVANTAGES  Low Risk  Flexible  Immediate Results  Easy and Fast to Implement  Fast Optimization

9. MAJOR PLAYERS IN PPC  Google  Yahoo  MSN  Find What  Ask.com

10. THANK YOU…..