Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj Tumber Business Advisor SCORE Southern Nevada.

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Presentation transcript:

Michael Bindrup, MBA GM Business Development Advisor Nevada Small Business Development Center Raj Tumber Business Advisor SCORE Southern Nevada

STAY CONNECTED

 Twitter  Facebook  Woot & Groupon  YouTube & Animoto  Social Media Analytics  Q&A

Created in 2006 by Jack Dorsey.Jack Dorsey Twitter is a free social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.social networkingmicrobloggingtext-basedcharacters 100 MILLION USERS

 Event Based Tweets  Link Link Link  Customize your background  Use Hash Tags - seachablility  Follow as many people as you can  Observe and Improve  Do not hard sell

500 MILLION USERS Mark Zuckerberg launched Facebook from his Harvard dorm room on February 2004., Idea came from a student directory in prep school known as the "Facebook". Once at college, Zuckerberg's Facebook started off as just a "Harvard-thing", until Zuckerberg then decided to spread Facebook to other schools and enlisted the help of roommate Dustin Moskovitz. They first spread it to Stanford, Dartmouth, Columbia, Cornell and Yale, and then to other schools with social contacts with HarvardDustin MoskovitzStanfordDartmouthColumbiaCornellYale

 Set up a Personal page  Set up a Business page (Add-on)  Add Contents, Photos & Biz Profile  Invite friends  Set up a Sub-Domain – Min. 25 Fans (

 Status Updates – Wall Posts – Add Links  Post Targeted Updates  Ask Questions  Hold Contests  Request Feedback It’s all content driven What are the viral drawbacks? Individuals with too many friends.

HOW?

 Woot  Groupon  Living Social

 You Tube  Animoto

 Set up a Channel  Have a Strategy  Have a Concept – Be Unique  Watch Production Value  Allow feedback  Show link info on videos

 Commit Resources  Create a Social Media Plan  Integrate with Marketing  Do Your Homework  Content is King  Metrics

Thank You