© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Creative Cloud migration and VIP back-to-school offer for Education GLOBAL | Partner Version Updated: July 15, 2015

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2 Migration offer with VIP back-to-school promotion for education Offer details: Available to all education Adobe Cumulative Licensing Program (CLP) customers Current Value Incentive Plan (VIP) customers who already qualified for the CLP migration offer are eligible Save up to 55% through VIP No minimum order requirements Customer message: Act now before August 28, 2015 and take advantage of the same low pricing for up to three years Regions: Available worldwide Promotion change as of July 15, 2015: Customers are not required to “pay up front for three years” to take advantage of this offer.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3 Opportunity Customers can join now for up to 55% savings and budget predictability Adobe CLP level 1, 2 and 3 customers qualify for savings when purchasing Creative Cloud through VIP. Customers can take an additional 25% off through August 28, 2015 and get this same low pricing for up to three years. No minimum order requirements apply.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Key message to customers Adobe Creative Cloud. Creative Cloud keeps getting better. Join now and save up to 55%. The 2015 release of Adobe Creative Cloud gives your faculty, staff and students everything they need to create impactful content and communications across desktop and mobile.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 Stack savings opportunities Transactional Licensing Program education and nonprofit customers can also qualify for 25% off for up to three years. CLP MIGRATION OFFER Adobe Cumulative Licensing Program education customers qualify for up to 40% savings when purchasing Creative Cloud through the Value Incentive Plan Act now and take an additional 25% off through August 28, 2015 and get this same low pricing for up to three years VIP BACK-TO-SCHOOL PROMO +

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6 Migration offer and promo scenarios Licensing Customer Solution Purchasing Program OfferMessage CLP-3 Creative Cloud for education device or named-user license VIP Level 4 CLP Migration + 3-Yr commit (VIP only) Creative Cloud keeps getting better. Join now and save up to 55%. CLP-2 Creative Cloud for education device or named-user license VIP Level 3 CLP Migration + 3-Yr commit (VIP only) Creative Cloud keeps getting better. Join now and save up to 43%. CLP-1 Creative Cloud for education device or named-user license VIP Level 2 CLP Migration + 3-Yr commit (VIP only) Creative Cloud keeps getting better. Join now and save up to 34%. EDU & Nonprofit TLP Creative Cloud for education device or named-user license VIP 3-Yr commit (VIP only) Creative Cloud keeps getting better. Join now and save 25%.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 GLOBAL: How to process a promotion order 1.Access Adobe’s electronic form via the partner portal and provide the following detail:  VIP contract number that needs status adjustment (create a VIP contract for the customer to start with)  Original CLP contract number  Customer name 2.Submit form through the partner portal. 3.Receive confirmation of status from Adobe within 48 hours. Download the Migration Promotion Partner Order Process Guide on Adobe Interactive Guide (AIG) for more detailed information. See localized

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 U.S. and Canada: How to process a migration offer order 1.Confirm your customer is CLP level 1, 2 or 3  Quote pricing only after you have confirmed your customer is qualified 2.Enroll your customer in VIP 3.Reseller receives a confirmation from Adobe within 24 hours that enrollment and leveling have been completed for qualified customers 4.Reseller must contact customer when qualification has been confirmed Download the Migration Promotion Partner Order Process Guide on Adobe Interactive Guide (AIG) for more detailed information. page

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9 Next steps Inform your customers about the CLP migration offer Review the resources on Adobe Interactive Guide (AIG) Promo customer flyer Promo customer Promo presentation Contact your Authorized Adobe Education Distributor for pricing

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. APPENDIX 10

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 11 Education back-to-school offer terms and conditions VOID WHERE PROHIBITED OR RESTRICTED BY LAW. Adobe is providing a migration discount to channel partners for current Adobe Cumulative Licensing Program (CLP) education customers (“Qualified Customers”) that migrate to Creative Cloud for education (device and named-user licensing, Complete or Single-App annual membership). Adobe is offering the migration discount to channel partners for Qualified Customers for the initial Value Incentive Plan (VIP) license term and the first-year renewal. Channel partner may avail itself of the migration discount when a Qualified Customer licenses Creative Cloud for education and enrolls in the VIP. For a limited time (June 16 - August 28, 2015), CLP education and Transactional Licensing Program (TLP) education and nonprofit customers who purchase Creative Cloud for education (device and named-user licensing, Complete or Single-App annual membership) through VIP qualify for 25% off. Qualified Customers may contact an authorized channel partner for partner’s migration discount for the initial VIP education license term and the first-year renewal. Adobe does not set the pricing that channel partner charges and cannot guarantee any particular discount or price to customer. Channel partner will determine actual license fees for Qualified Customers. Adobe does not make any guarantees with respect to pricing offered by channel partners if customer elects to change to a different partner. Applicable taxes and duties may apply. Additional terms and conditions may apply. Residents or persons in embargoed countries or countries subject to U.S. or local export restrictions are not eligible.