How effective is the combination of your main product and ancillary texts? EVALUATION QUESTION 2

 The marketing of a film is very important, because without the marketing campaigns people would not find out about the film and therefore would make no money. So in order for the film to makes it’s money back and to make a profit, the marketing campaign has to very effective and appealing to its target audience.  In order to thoroughly market your film the distributing company and film makers to have an accurate understanding of their target audience and the types of ancillary medias they will be interested in. the target audience will highly depend on age, gender, preference and lifestyle.  Because of this target audience it will effect where and how the marketing will be done. If the distributors are mainstream, they have more money and are able to reach a wider range of people, allowing more coverage and longer campaign runs. If it is a smaller, independent distributor the marketing campaign depends more on a niche pull strategy. For example Monsters, using Four Square to show infected locations. THE IMPORTANCE OF MARKETING

 ‘The Last’s’ target audience is both males and females who are in the ages of This audience has been decided due to content of our film, it has elements that appeal to both genders. With our strong female protagonist attracting female audiences and our action, violence and cannibal antagonists attracting male audiences.  The certification of our film is a 15 because of the dark narrative and intense scenes of violence that are not deemed appropriate for viewers of a younger age.  I believe that the core of our target audience will be teenagers because they will be intrigued with the content of our film. Not only this but dystopia's appeal to teenagers because they like the idea of an apocalyptic world. Furthermore because of the age of the protagonist being 17, teenagers will be able to relate to her. TARGET AUDIENCE FOR ‘THE LAST’

 I Believe that our trailer is very successful in promoting our media product, it portrays what our film would be like very well, a post-apocalyptic dystopian movie. Our audience knows what to expect in the film from the trailer but will still be surprised and shocked when seeing the film. It also gives our target a good idea of the plot to the film.  By including inserts such as ‘best selling’ and ‘award winning’ it conveys the sense that our film is a success and it will make people want to see it. Furthermore mainstream film trailers do this to attract their audience which is why we thought doing it in our trailer would be a good idea.  From the beginning of the trailer we create a strong atmospheric feel which is not overshadowed by the action that comes later in the trailer. By using the ghosting effect it allowed us to highlight the fact that the environment in this dystopian world is depopulated and dead. As the trailer progresses we make it become a bit confusing as to no reveal the whole plot to the audience. By having the survivors message to be distorted it adds to the lack of power and electricity making the audience feel that the world has been destroyed. Near the end of the trailer we introduce the antagonists of the film which are the cannibals and with them comes conflict and action for the trailer empathising their threat to the protagonist. THE TRAILER

 The unique selling point of our trailer and film is the cannibals as they are not seen a lot in mainstream films, allowing us to portray them in a new way.  The tagline for our film is ‘The hunter becomes the prey’ this makes the audience think of a strong of protagonist, surviving in the world. Then there to be a sudden loss of power for the protagonist and her to now be hunted by this new enemy.

 ‘The Last’ will be produced by Lionsgate this is because of it's success with other dystopian films, such as The Hunger Games, The Hunger Games: Catching Fire and Total Recall. Although Lionsgate is an independent distribution company it has produced very popular films so will attract mainstream audiences, and because of their success they also distribute mainstream films. Therefore because of this mix of mainstream and independent it will correspond well with our film.  Due to Lionsgate’s popularity and wealth we will be able to use more ambitious push and pull strategies to increase the film box office revenue. For example additional trailers (shown on TV/cinema), billboards, posters on buses/bus stops.  Lionsgate has an official website and there we will be able to have information about out film such as release dates and interviews with the cast and director.official website PROMOTION OF OUR FILM

 The internet has become very popular in the 21 st century, especially with our target audience of males and females. This is because they have grown up in the era of technology and with the development of these social-media platforms, such as Facebook and Twitter, they have allowed the convergence of different medias. Therefore it has become clear to thoroughly reach our target audience, our promotional products will be available online. So our audience will be able to interact and with family and friend on web 2.0 sites such as YouTube, Tumblr, Facebook, Twitter etc.  The advantage of using web 2.0 is that it creates a positive buzz around the film which is very important when marketing your film. Web 2.0 will be able to create a positive word of mouth as people will get recommendations from family or friends which is a much more reliable and trustworthy source than hearing it on the radio or TV.

 To attract the core part of our target audience we will use web 2.0 to create a social marketing campaign by using hashtags on twitter people will start to trend the topic of our film which will mean more people will see it. Creating a Facebook page will make it easy for our target audience to find information about the film. Not only this but we will create an official The Last website giving an insider, behind the scene look. In addition to web 2.0 we will do TV interviews which will entice the audience.  The film would be released around October time because our film has an ominuos feel to it with the use of the cannibals and releasing it around Halloween would work well and maybe interest more people to see the feel because they feel in the spirit.

CONVENTIONS USED THAT WILL APPEAL TO THE TARGET AUDIENCE The first noise heard in our trailer is a mechanical broken radio sound, immediately introducing the audience the year olds to the dystopian, post- apocalyptic world. We hook our female audience with the second scene in our trailer by showing our female protagonist. The first scene in our trailer is the production company. People who have seen The Hunger Games will know that it is the same production company and will become interested because of this. By having these positive inserts it makes the audience think that the film I highly acclaimed and recommended. The thin white font reflects the bare and reduced population. However the bold fonts make it easier to read.

This editing style makes our trailer look postmodern and it again reinforces the idea of our protagonist being the only survivor in the post- apocalyptic world. We are then able to hook the male audience with the weapons which immediately convey a sense of violence and give a promise of future fight scenes. We are able to intrigue our audience when they see the silhouette of the cannibal. The cannibal makes the audience feel uncomfortable and threatened, giving a ominous feel. Chase scenes create excitement for our audience adding another layer to our film.

Showing our protagonist with a weapon, reinforces her being a strong female lead. Making this film very appealing to the female audience. This last scene in our trailer is a shot of Kat, our protagonist walking alone in a playground. This leaves the audience with a final image of Her being the last human alive in this post-apocalyptic world. This bold white writing stands out against the black background. The last scene of our trailer works very well in portraying the title of our film.

MAGAZINE We have chosen to use sight & Sound magazine as it features both independent and mainstream films, so it promotes our independent film alongside mainstream films, getting mainstream attention as well. We have focused the magazine on the actress as from looking at Sight & Sounds readership statistics show that they look at the at the film as an art and want more information about the film, not the CGI effects. Actress is currently unknown and in hopes of creating a fan base introduces herself through the film which is why the films title is the largest. Shows what else is in the magazine. Giving more information to the audience. The image for the magazine is a shot from the film. Allowing readers to get a feel for the new film. Has a artistic effect on it to make the cover more unique and feel like a special edition, so readers will become interested.

FILM POSTER Have a big picture of the main protagonist. The main title is white which is clearly visible on the dark background, making it stand out. Credits give information on the production company, actors, directors, editors and composers. Showing people the makers means that people who liked their previous film will probably like this one too. The artistic effect gives the film poster a unique twist.

 For our film poster image we have our protagonist in the woods, holding her bow and arrow, this conveys her strong and badass character. This will remind people of our film trailer where our protagonist uses her bow and arrow against the cannibals. The image on the magazine cover is our lead actress showing her in her new film. This is to give publicity to the film, to those who are already curious about the film they will be able to see a new image from it. In addition its shows that she is a new and up and coming actress, creating a buzz and a fan-base around her. ancillary will link back to our trailer.  for both the magazine cover and film poster we have used images of our leading actress which will link back to the trailer,  By using the same type of artistic effect for the magazine cover and film poster it will link the two together. HOW OUR TRAILER, POSTER AND MAGAZINE COVER WORK TOGETHER