Social Media for Credit Unions of All Sizes East Coast Marketing Conference September 25, 2015 Joe Mecca, Coastal Federal Credit
Group activity!
OVERVIEW OF SOCIAL Joe Mecca, Coastal Federal Credit
Who is using social now?
Why social? It’s expected. Your members are already talking about you there Easy to get started Affordable... not free People trust word of mouth far more than they trust advertising. It’s flexible. You can tailor how you use it to meet your own needs, and match how your members are using it Joe Mecca, Coastal Federal Credit
Benefits to your credit union Direct line of communication to members Engage members where they are Word of mouth You control the message Cheaper, faster than traditional media Sharing & message amplification Fast feedback & analytics Joe Mecca, Coastal Federal Credit
Benefits to your members Direct line of communication. They feel like you’re listening Easy for them to share you with friends & family Opportunity for them to learn more about you Joe Mecca, Coastal Federal Credit
Which networks? So many options! Joe Mecca, Coastal Federal Credit
HOW WE’RE USING SOCIAL Joe Mecca, Coastal Federal Credit
Goals Positioning: trusted local financial experts Reinforce our brand - showcase our difference Build a network of advocates Show our strength Celebrate accomplishments Recruit talent Quickly & effectively handle negative situations Another touch point with members Joe Mecca, Coastal Federal Credit
Social is just a piece of our communication structure Use social to share your own content Drive traffic back to your website Joe Mecca, Coastal Federal Credit
Be relevant Share information that’s useful and helpful to your members Related to what you do, but not always selling
Share It’s not all about you Build credibility and improve engagement by sharing other’s content (80/20 rule)
Ask them to share (and recruit new talent) Joe Mecca, Coastal Federal Credit
Invite participation
Tell your story in a new way
Give them something to anticipate Joe Mecca, Coastal Federal Credit
Monitor & Respond Joe Mecca, Coastal Federal Credit
BEST PRACTICES Joe Mecca, Coastal Federal Credit
Make the time Scheduling posts in advance Block out time to gather shareable content, and then plan ahead Use your existing content (newsletters, website, etc…) Reality – it’s not all that time consuming Joe Mecca, Coastal Federal Credit
Identify ambassadors Provide SM training to employees who: –Share your message –Talk about you & tag you in their messages –Like / favorite your message Benefits: –Message amplification Your message reaches a broader audience when it’s shared –Boost visibility to your own followers More engagement on a message (liking, commenting, sharing) means the message is shown to more of your own followers, too. Joe Mecca, Coastal Federal Credit
Leave a mark Attach your brand to shareable content
Run new follower campaigns Don’t: pay for just any follower, you want people who will engage Do: use targeted ads to specifically reach your members August results: Facebook new likes Twitter – 112 new follows
Social advertising Ads and boosted messages, targeted to specific audiences Reach: 11,000 People near branch Boosted to local iPhone 6 users
Targeted ads: for more than just sales
Use analytics
Seriously… there’s analytics everywhere Joe Mecca, Coastal Federal Credit
Have fun! Don’t be so serious Joe Mecca, Coastal Federal Credit
DISCUSSION / Q&A Joe Mecca, Coastal Federal Credit
Connect with Us! facebook.com/Coastal24 twitter.com/Coastal24 youtube.com/Coastal24TV facebook.com/MECUAnywhe re twitter.com/MECUANYWHER E Joe Mecca Coastal Federal Credit Union Sarah Dale Harmon Members Exchange CU