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Social Media “Trends” that Are Bad for Your Brand by Jovan Hackleyby Jovan Hackley, July 6th, 2015

Social Media “Trends” that Are Bad for Your Brand by Jovan Hackleyby Jovan Hackley, July 6th, Half-Baked Story Twitter, Facebook, and LinkedIn can be great places to keep up with breaking news, but before you share stories on your business or personal pages, be sure to check the facts. Sharing false or half-baked stories could brand you as an unreliable source for information. Here are a few tips to keep you from falling into the half-baked news pothole: Search for similar stories. Real big stories will be covered by multiple outlets Investigate the source. There are junk news sites that run off of ad revenue and will do anything to get it. Make sure the news you share is from a reliable and trusted source.

2. The Comment Conflict Your perspective is valuable, but it doesn’t always need to be shared. This is especially true when it comes to comment sections or debates online. Sometimes it’s better to silently disagree than to attempt to correct or argue a point on a feed. Every time you comment, you produce content. That content is attached to your name and brand in Web search results. Your SEO energy is probably better spent on promoting your business or sharing content related to the dangers of buying and selling without an agent instead of a reality star’s dangerous decisions.

3. The Fair Housing Foes The hard call for many agents is knowing “what not to talk about.” While your personal views are definitely your personal views, if you need a guide on which shouldn’t be shared, your fair housing education is a great place to start. If a post, comment, or story might be construed as sensitive or stereotyping the categories found in The Fair Housing Act, you should reconsider.The Fair Housing Act

4. The Edgy Image Photos rule today’s social media timelines, but before you re-share, make sure it won’t damage your reputation. The dirty joke, reality TV moment, or shocking medical discovery seems interesting in the moment, but when someone’s sizing you up to be their agent, these can be a little risky. Share with Care.

5. The Business Body Slam We’ve all had a bad business experience somewhere along the way. Today, the way many react is to take to Facebook or Yelp to body slam the business and share the bad news with the world. This social media post can go either way. If done right, you show up as an educated, community-savvy expert. If done wrong, with expletives and unhelpful detail, you can look like just another a crazy customer.