Social Media To tweet or not to tweet and why

C O N F I D E N T I A L ALWAYS BOOK HFH Create a Social Media Strategy to Never Neglect Your Client Am I talking or am I listening? Use active listening tools i.e. Google Alerts Be a proactive communicator What perspective are you coming from when writing your tweet? Who are your customers? What are their needs in the “new normal”? What would you really like consumer to know? Meat of Social Media: We believe in ______ We are a community of _____ Fear not, tell the truth, but with a plan

C O N F I D E N T I A L ALWAYS BOOK HFH 7 Rules of Social Media Stop Distracting Your Clients, Start Engaging Assume Nothing – Watch competition and see what works Empathize Find out about customers’ lifestyle Feel into what it is like to be…[a traveling biz woman] Advocate Celebrate what the client likes Make your clients feel proud to have you Invest in Relationship Be connected Honor who your customer is & what they want i.e. Apple makes $$ on iTunes not iPods *Action for Agents* Cut out pictures from magazines of what your client looks like (not an actual picture because a real photos bring judgment) Create a collage that represents the psyche of your client

C O N F I D E N T I A L ALWAYS BOOK HFH 7 Rules of Social Media Curation As the expert, help your customer make choices Different brands/different markets Understand your audience Who is your audience? What are they feeling? Example: Coca Cola: Women – Diet Coke; Men – Coke Zero Help your customers choose, don’t just give thousands of choices “Art of travel” specialists Teach Them Give your customers content and knowledge to celebrate your relationship/product Example – Tesla car owners Educated consumers Buyer is well informed Fact: Most people ask their peers for advice before they look at commercial message Care About your customers and their world Prove with action. Not with money, with words Physical participation

C O N F I D E N T I A L ALWAYS BOOK HFH Planning for Strategic Social Media 1.Analysis of opportunity Pick a subject 2.Who is the audience on the other side of the opportunity? Create a content strategy What do they need? 3.Where do they go? LinkedIn; Twitter; YouTube; Facebook; Pinterest 4.Timeline and resource planning When Who will manage the program What was the coolest thing that happened in travel today? Ask your employees 5.Action 6.Evaluation and refinement GIVE 10 TIMES WHAT YOU EXPECT IN RETURN